Lita Goddess of Growth

Tag: Social media disillusionment

  • Empowerment over Convenience – Choose You!

    Why choose empowerment over convenience? Lita Goddess of Growth shares her story of leaving a TikTok manager role to preserve her creative sovereignty. A must-read for creators building a legacy.The question of Empowerment Over Convenience is a powerful and relatable quandary that encapsulates the core dilemma of the modern creator. This personal story I share in to makes the philosophical choice tangible.

    Choosing Empowerment Over Convenience: Why I Walked Away from TikTok | Lita Goddess of Growth

    Walking away from a promising contract isn’t easy, but sometimes it’s necessary for true growth. After securing a position as TikTok’s creator network manager in April 2025, I faced a shocking reality when my post helping creators join my network was mysteriously deleted. Despite multiple attempts to understand what “violation” had occurred, I received no clear explanation—just a permanent warning on my account. In that moment, the choice became clear: temporary convenience or long-term empowerment.

    This experience forced me to confront the power dynamics of social media platforms I’ve navigated for years. From the early Facebook days when we naively mixed personal and professional lives (remember that colleague who posted London vacation photos while on sick leave?), to Instagram’s questionable content moderation that kept pushing inappropriate content despite my repeated blocking—each platform has revealed the same truth: these digital spaces we invest so much in are never truly ours. They are rented spaces, and the landlord can change the rules without notice.

    The Allure and The Illusion of Platform Partnerships

    The monetisation journey has been equally revealing. Before TikTok, I hadn’t even heard the term “monetise.” I diligently built my following to reach the magic threshold for livestreaming, only to discover the stark differences between countries. While my American connections secured direct brand payments per video, UK creators faced entirely different rules and opportunities. These regional inequities highlight another layer of complexity in the creator economy that rarely gets discussed. We are sold a dream of a global village, but the pay cheques and opportunities are fiercely localised, creating an uneven playing field from the start.

    When the TikTok manager role came along, it felt like validation. It was the “convenient” next step—a title, a perceived partnership with a major platform, a clear path. But the illusion shattered quickly. The unexplained censorship of my post wasn’t just a glitch; it was a symptom. It was the manifestation of the very algorithmic anxiety I sought to help others overcome. How could I, in good conscience, guide creators through a system that I knew could arbitrarily penalise them without recourse? My integrity, the core of Lita Goddess of Growth, wouldn’t allow it.

    The Anatomy of a Sovereign Decision

    Now in September, I sometimes question whether I was too hasty in ending my TikTok partnership. But when I consider the accumulated experiences—the unexplained censorship, the opaque policies, the feeling of building on unstable ground—I know my decision aligned with my ultimate goal of authentic self-employment.

    This is the crux of choosing empowerment over convenience. Convenience is the well-trodden path, the ready-made system, the promise of reach. But it comes with hidden costs: your autonomy, your peace of mind, and the very creative sovereignty you set out to achieve.

    Empowerment is the harder path, initially. It is building the website from scratch, as I am doing now. It is connecting the pages of my own ecosystem—Sovren Collective, Empowerment Diaries—into a cohesive strategy that I control. It is the quiet work of laying a foundation that no one can take down. This path is built on the principle of valued exchange, not on the whims of an algorithm.

    The Quiet Confidence on the Other Side of Doubt

    Do I have days where I wonder if I made the right choice? Yes, particularly on days like today when I’m deep in the weeds of building a web presence from scratch. The doubt whispers that the convenient path would be easier.

    But then I remember the reason for the decision. I remember the feeling of that permanent warning on my account, a symbol of powerlessness. I remember the frustration of the geographic pay gap. And in that remembrance, I feel my sovereignty click into place. The doubt doesn’t vanish, but it is overshadowed by a profound knowing that I am building something real, something that aligns with my core values.

    This isn’t just about leaving a platform; it’s about arriving at a principle. It’s about recognising that true sustainable business isn’t built on the fastest route, but on the most solid foundation. The convenience of the platform was a short-term lease on a property I could never own. The empowerment of building my own hub is the first brick in a legacy.

    I expect great things not despite this choice, but because of it.

    Have you ever had to walk away from something promising to preserve your autonomy? To choose the harder right over the easier wrong? That moment of choice, where you honour your own growth over external validation, is where true power is born. I’d love to hear your story of choosing empowerment over convenience. Share it with me, and let’s build a community that celebrates sovereign decisions.

    ✨ This is the work we do in the Sovren Collective. If you’re ready to build your empowered foundation, [explore it here].

  • Breaking Free: My Social Media Disillusionment

    Social Media Disillusionment: Why I Chose to Build Beyond the Algorithm | Lita Goddess of Growth

    Experiencing social media disillusionment? Lita Goddess of Growth shares her journey from chasing algorithmic reach to building authentic community through podcasts and owned platforms. Find your way back to genuine connection.

    Breaking Free: My Social Media Disillusionment

    The seductive promise of social media—build your brand, expand your reach, connect with an international audience—often masks a more complicated reality. After years of dedicated platform engagement, I’ve come to understand the profound disconnect between social media’s marketed potential and its actual impact on genuine business growth. This is my story of social media disillusionment and the conscious pivot towards sovereign building.

    When I first joined TikTok, I envisioned it as a gateway to new audiences for my coaching practice and product offerings. Instead, I discovered my content consistently funnelled to viewers in countries where my UK-specific services weren’t relevant. Despite investing countless hours in livestreams, content creation, and community engagement, the algorithmic segregation of users into demographic “hubs” prevented the very connections I sought to establish. I was building a following, but not a community; I was generating content, but not authentic connection.

    The Empty Metric: When 1000 Followers Equals Zero

    Most striking was my realisation upon leaving the platform: of the thousand followers I’d accumulated, there wasn’t a single one I genuinely missed. Those who became true friends had already exchanged contact details outside the app, highlighting the profound difference between platform metrics and authentic relationships.

    This experience crystallises a crucial truth: a number on a screen is not an asset you own. It is a metric you are renting. This explains why micro-influencers often generate more meaningful engagement than accounts with hundreds of thousands of followers—they’ve cultivated genuine connection beyond algorithm-driven interactions. Their value is rooted in trust, not in a volatile follower count. This is the core of social media disillusionment—the realisation that you have been tending a garden on someone else’s land, and you cannot take the harvest with you.

    The Mirage of Monetisation

    The monetisation story proves equally sobering. While we occasionally hear about creators earning tens of thousands from viral content, the reality for most involves minimal returns despite significant time investments. The platform’s structure encourages a constant churn of content, rewarding consistency over depth and virality over value. I met fellow UK creators who appeared successful, with polished content and engaged comments, only to learn in private conversations that they were making modest amounts after extended periods of consistent effort. Many were trapped in a cycle of creating free content in the hope that it would eventually lead to a sustainable income, a hope that for most remains a mirage.

    This system creates what I call algorithmic anxiety—the constant, low-grade stress of wondering if your next post will be seen, if the rules have changed, or if your primary source of visibility will be taken away. It’s an exhausting way to build a business.

    The Pivot to Ownership: Building a Sovereign Network

    Having stepped away from traditional social platforms, I’m now focused on building connection through more direct channels. This podcast is one of them—a space where conversations can be deep and meandering, reaching listeners across the globe organically, without being forced into a demographic box by an algorithm.

    The other channel is the development of a sovereign community. This is a dedicated space, a membership website where people can share skills through peer-to-peer coaching, collaborate on projects, and build relationships without algorithmic interference. It’s a space where the value is determined by the members, not by a platform’s engagement metrics. This is the antidote to social media disillusionment: taking back control.

    In this space, which I am building within the Sovren Collective, the goal isn’t virality. The goal is collaborative growth. It’s about building a network where your success amplifies mine, and vice versa. It’s a slower, more intentional path, but it leads to a foundation made of solid ground, not shifting sand.

    Your Journey Beyond Disillusionment

    My story is not unique. Many of you reading this will have felt the same friction—the nagging sense that your effort isn’t yielding the results you were promised. The feeling that you are shouting into a void that only occasionally echoes back.

    If this resonates, I encourage you to ask yourself:

    • How much of my energy is spent trying to please an algorithm versus serving my actual audience?
    • Do I own the relationship with my followers, or does the platform?
    • What could I build if I redirected that energy into an asset I control?

    Breaking free from social media disillusionment isn’t about abandoning online connection. It’s about redefining it. It’s about choosing to build a home for your community, rather than renting a room in a crowded, noisy, and unpredictable hostel.

    Share your own social media experience in the comments section on here or on the Empowerment Diaries®️ podcast. Let’s talk about the reality behind the highlight reel and support each other in building something more sustainable.

    ✨ If you’re ready to explore building beyond the algorithm, learn more about the community we’re creating in the [Sovren Collective].

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