Tired of algorithmic anxiety? Lita Goddess of Growth shares her raw journey from empty livestreams to building The Sovren Collective. Discover how to pivot from platform dependence to sovereign growth.
Meet Lita, Goddess of Growth. The filter on her profile photo is a nod to the digital world we live in, but her work is filter-free. In the podcast and with clients, she is raw and self-revealing, with one goal: to encourage you to transform your life through your own stories.
The Pivot: From Algorithmic Anxiety to Sovereign Building
Wednesday, September 2025
Today, I am going through a lot of change. It hasn’t been easy, pivoting from two years of attempting to extend my reach via social media to now taking time out to build something of my very own.
It’s a cooler Wednesday, though with my hormones, I don’t notice it as much as I probably would have a year or so ago. I’m building a business. It feels new, but I have been at this since 2021. It’s now 2025; I’m older, wiser (I hope), and my vision is a lot clearer. The fog of algorithmic anxiety is finally lifting.
I’m here to work with individuals going through transformation and wanting support. I can’t promise a get-rich-quick result through the consultations I provide. What I offer is experience and tools to guide clients and creators through those dark times where visibility seems almost impossible, just when they most want to grow. I offer a path to sovereign growth.
The Drought: When the Algorithm Stops the Flow
I have personally gone through a season—starting in 2022 and ending only in July 2025, though the cleanup from the drought is still ongoing this September—where no matter what I tried, I could not build the reach or visibility I so dearly desired. I needed it to expand my business and create full-time self-employment. This was my period of creative drought, a direct result of relying on systems I couldn’t control.
I found myself on social media, as recommended by young and old. I suppose we all thought the idea was ‘sound’ as a way to extend my network, my reach, my client base. However, what actually happened was a lot of livestreaming, offering coaching services that onlookers participated in, often free of charge, with only the occasional gift sent. I was trading my energy for exposure, a currency that turned out to be worthless.
I was in a fog, doing my best to listen to any advice on how I could succeed as my bills piled high at home. My income streams had changed, making me feel vulnerable and worried about meeting the mortgage and other payments. I kept on, sometimes for four to eight hours a day, but no matter how much I tried, I could not master the rules for networking, building community, and the algorithm. The goalposts were always moving.
The Illusion of Partnership and the Betrayal of Boundaries
A straw that broke the camel’s back was a person promising to book a session, and then ghosting me after I sent the invoice. Many moons later, she posted about furniture she had purchased for thousands, indicating she had the money. It came full circle when she actually booked a qualified consultant, as I had recommended she do when I stated I could no longer meet with her as boundaries had been crossed. This was a stark lesson in valued exchange—or the lack thereof.
I thought there was progress on the platform when, in April 2025, I was invited to apply as a Creator Network Manager. But the model of being forced to promote free coaching and support to creators, in my opinion, brought more of the same. My first recruit refused to meet with me, claiming they were shy; they had signed up to my network for ‘free coaching’ to host successful livestreams, yet we never met. Then there was another creator who was apparently going viral. I’ve no idea how he came across my radar, but I invited him to my network. He joined believing I was his prize for going viral and that it was my job to reward him with opportunities.
I understand why people get confused on social media. It often presents itself as an opportunity that feels like a partnership, but that partnership only works if both the platform and the creator have the same aims. Their aim was infinite engagement; mine was sustainable business. The two were fundamentally incompatible.
The Pivot Point: Choosing Sovereignty Over Serfdom
This arduous journey taught me a vital lesson: building on rented land is a recipe for instability. The algorithms are not designed for your growth; they are designed for your engagement. My entire experience—the ghosting, the empty livestreams, the misaligned partnerships—forced me to ask a fundamental question: What if we built a community that existed for us, not for a platform?
That question is the seed from which the Sovren Collective has grown. It is my answer to the isolation and algorithmic anxiety that so many of us face. It is a private, dedicated space where collaborative growth is the priority, where your progress isn’t subject to the whims of a ‘For You’ page, and where the value of support is recognised and respected through a clear, fair energy exchange.
This isn’t just a business pivot; it’s a philosophical one. It’s about choosing a slower, more authentic path to sovereign building. It’s about creating assets you own—a community, a network, a strategy—that can’t be taken away by a rule change or a ban. The road here was longer and more painful than I ever imagined, but it led me to a clarity I wouldn’t trade.
The algorithmic anxiety is replaced by a quiet confidence. The chase for visibility is replaced by the cultivation of connection. The fear of the next platform update is replaced by the peace of building on your own foundation.
If any part of my story resonates with you, if you too are tired of building on sand, then I invite you to learn about what we are creating. This is the foundation I wish I’d had.
✨ Discover The Sovren Collective – A community built on partnership, not platforms.
