Lita Goddess of Growth

Tag: Creator Economy UK

  • Blueprint Strategy for Creators wanting growth| Sovren Spotlight

    Blueprint Strategy for Creators wanting growth| Sovren Spotlight

    Sovren Spotlight: Your Private Blueprint for Sovereign Growth and Algorithm-Proof Branding

    Tired of building your legacy on rented land? Every creator today feels the pinch of algorithmic anxiety, forcing us into a relentless, energy-draining hustle. You’ve realised that true resilience in the creator economy doesn’t come from chasing trending sounds; it comes from owning your assets and your narrative.

    If you’re ready to stop guessing and start building a self-owned ecosystem, then Sovren Spotlight is the private strategic partnership and blueprint you need to begin.

    What is Sovren Spotlight? Your Bespoke Strategy Session
    Sovren Spotlight is not a course or a mastermind. It is a premium, private consultancy programme focussed entirely on your unique personal branding and long-term business architecture. This service is designed for the pragmatic creator ready to dedicate themselves to deep, foundational work.

    Our core mission is to help you forge a strategy for growth that works on and off social media. We work together to identify your core owned assets—your unique story, your email list, your website, your intellectual property—and map out a clear, algorithm-proof path to amplify them. This early work is crucial for future stability, ensuring we select the most potent timing and messaging for your true launch. We move beyond vanity metrics to create tangible, sustainable income streams led by your truth.

    Strategy Built on Unshakeable Clarity ✨

    My approach to sovereign growth is holistic, rooted in the understanding that your business blocks are often intertwined with your inner narrative. This is why Sovren Spotlight is unique.
    I work not just as a strategist, but as a Narrative Architect and Transformational Consultant. With formal qualifications in business, clinical hypnotherapy, and alternative modalities like EFT and guided meditation, I bring an unparalleled toolkit to your strategic session.

    These skills mean we don’t just draft a marketing plan; we dive deep to identify and dissolve the creative blocks and self-limiting beliefs that are sabotaging your growth. I use these transformative tools—when needed—to ensure your new strategy is built on a foundation of unshakeable confidence and genuine clarity. This is deep, personalised consultation where we build your business blueprint from the inside out, making your growth resilient and sustainable. We address the strategy and the strategist.

    Transformation and Insight: Your Story on a Focused Platform

    A powerful strategy is only half the battle; the other half is meaningful visibility.
    As a Sovren Spotlight client, you’ll be one of the founding voices on the new sub-channel of the Empowerment Diaries® podcast. We will professionally record your story of transformation—detailing the strategic breakthroughs we’ve mapped out—and feature you on the channel, hosted by me, Lita Goddess of Growth.

    This offers curated brand amplification that serves two purposes:

    • It solidifies your new narrative and authority with a high-quality, long-form asset.
    • It establishes you as an early leader on a dedicated storytelling platform, providing focused, valuable exposure to the right audience as the channel grows.
      Sovren Spotlight is a Separate Partnership
      To be perfectly clear, Sovren Spotlight is a distinct, deep-dive service. While it perfectly complements the collaborative vision of the future Sovren Collective, it is separate from any community membership.
      You gain access to unparalleled strategic insight and public visibility without any requirement to join the Collective. The choice is entirely yours. You are hiring me to build a bespoke blueprint for your sovereign business.
      Call to Action: Stop Chasing. Start Owning.
      Your sovereign growth begins with a clear, algorithm-proof strategy. If you are a creator, coach, or visionary ready to invest in a legacy brand that you truly own, the time to build your new foundation is now.
      Ready to start building a business that works for you.

    → Apply for Sovren Spotlight Now

    Lita, Goddess of Growth | Your Anchor for Sovereign Strategy.

    Sovren Spotlight: Empowering Creators to Build Sovereign Brands - Prepare to Transform and Magnify Your Influence.
    Sovren Spotlight: Empowering Creators to Build Sovereign Brands
    Prepare to Transform and Magnify Your Influence.

  • Geographic Pay Gap – The Ryder Cup, Social Media, and The Global Pay Gap: Why Your Location Shouldn’t Limit Your Worth

    I came across an article about The Ryder Cup, and a particular detail caught my eye: the hosts (the US team) are being paid, which is causing some contention. This isn’t just a story about golf; it’s a perfect metaphor for the geographic pay gap—a much larger issue I’ve witnessed firsthand —the stark disparity in how creators and businesses are valued based on their geography.

    Inspirational quote 'Social Change is a Team Effort' on a black background, emphasizing collective action.

    It immediately took me back to my time on social media where I first became aware of the geographic pay gap for creators and TikTok in particular, where it was an open secret that US creators were routinely paid by brands, not all of them but many, while UK creators were often offered little more than “exposure” or, if they were lucky, vouchers, takeaway orders and gifts. The geographic pay gap was a reflection point as I recall a Black British creator sharing his story: brands initially paid him with takeaway meals, which he gifted to friends. When he finally built the confidence to ask for a fee, he was shocked to learn the brand would have paid him ten times more had he only known to ask.

    This isn’t about individual greed; it’s about systemic imbalance. I don’t fully understand the intricate trade deals that allow US-based TikTok shops to sell to the UK but not the other way around. But I do understand the outcome: it creates a two-tier system. The outcome of this is a clear geographic pay gap. And if this is the reality for the UK, consider the even starker inequity for creators in Africa and the Caribbean.. who may have no access to monetisation features at all, forcing them to be exceptionally creative in forging direct brand deals.

    The news that the US version of TikTok is potentially becoming a separate entity might be a good thing for the UK and Europe. It could force a re-evaluation, a chance to build our own frameworks for fair compensation.

    So, what’s the lesson for us?

    The core issue is that we often accept the value the market appears to place on us, without questioning the structure of the market itself. The British creator with the vouchers didn’t know his true worth because the system wasn’t designed to tell him.

    This is a critical topic I want to explore within the Sovren Collective and my one-to-one consultancy. How do we navigate this uneven playing field?

    • How do you price your services when you know a US-based peer might charge ten times more for the same work?
    • How do you negotiate with brands that have different budgets for different regions and even groups of people?
    • How do you build a sustainable business that isn’t at the mercy of a platform’s geopolitics?

    For my own podcast, this is a vital reflection. Monetisation cannot be an afterthought based on flawed models. It must be a strategic decision rooted in an understanding of my value and my audience’s value, regardless of where we are on the map.

    The goal is not to replicate the US model, but to create a fair one of our own that finally closes the geographic pay gap. It starts with a conversation, with sharing knowledge, and with refusing to accept that our postcode should determine our price tag.

    This systemic imbalance is not new; it has been happening in workplaces for years. This is precisely why governments and unions have long attempted to encourage pay transparency—the sharing of salary data across characteristics like sex, age, and race—to dismantle discrimination.

    In the virtual, globalised world of digital creation, we lack those formal structures. This is where coming together in a collective becomes vital. The Sovren Collective presents the opportunity to share knowledge and understand best practice in a virtual space that is ever-evolving. It is our way of creating the transparency and mutual support needed to navigate an uneven playing field.

    This is the work of building a sovereign business. And it’s work we must do together.