Lita Goddess of Growth

Tag: creator economy

  • Embracing Global Sovereignty

    I, Lita Goddess of Growth, reveal why sovereign growth demands a global vision. Break free from the local box and learn to thrive in the worldwide marketplace.

    Embracing Global Sovereignty: Your Non-Negotiable Path to Growth

    Let’s be clear: we are all operating in a global marketplace. This isn’t an option; it’s the modern reality. Yet, social media algorithms and outdated corporate structures work hard to keep your mind trapped in a local box. I see it every day. The ones who are truly thriving? They are thinking—and doing business—around the world.

    You might not feel destined for a multinational empire, but that doesn’t change the truth. Even as a local baker, the ingredients in your cakes are deeply reliant on international trade. That vanilla, that cocoa, that spice—each tells a story of a global supply chain. To ignore this is to operate with blinders on.

    If you are committed to your sovereign growth—to being the master of your own transformation—then you must cultivate this awareness. Understanding where your “ingredients” come from isn’t just for economists; it’s a strategic necessity for any creator, entrepreneur, or leader. It’s about getting ahead of the curve and seeing how the global supply chain interacts with your very own service or product delivery.

    Embracing Global Sovereignty, this is how you build resilience. This is how you find opportunity where others see disruption. Stop thinking locally by default. Start engaging with the world sovereignly. Embracing Global Sovereignty in your interactions, networks and supply chain.

    This is the work. This is the growth. Embracing Global Sovereignty is the honest and strategic way to go.

    Now, I want to hear from you. This isn’t a monologue; it’s a collaboration. Let’s bring this conversation to life:

    • Which local business or creator do you see brilliantly using a global mindset?
    • What’s your definition of “global sovereignty” in practice?
    • Where is your own “local box” mindset holding you back?

    Share your thoughts in the comments below. Your insight could be the spark for someone else’s transformation.

    Ready to build your sovereign strategy? Explore the [Sovren Creator Network] to find your community and your blueprint.

    — Lita Goddess of Growth

  • Artificial Constraints: The Unfair Rules That Punish Us for Their Failures | Lita Goddess of Growth

    Are you battling artificial constraints? Explore how arbitrary rules in social media, the workplace, and international systems punish us for systemic failures. Join Lita’s journey to challenge control and reclaim your sovereignty.

    The Unwritten Rule: How “Artificial Constraints” Punish Us for Their Failures

    We accept that life has rules. Many are for health, safety, and the smooth running of society. But as we move through life and business, we start to recognise a different kind of rule—one that isn’t about protection, but about projection. These are the rules born from an organisation’s or platform’s own lack, ignorance, or incompetence. I call these Artificial Constraints.

    These are the limitations placed upon us, not for our benefit, but to cover for someone else’s failure to prepare, develop, or adapt.

    The Digital Prison: Punished for Living Your Life

    Consider the social media creator who is temporarily shadowbanned or has their account access threatened simply for travelling. Are we truly to believe that in an era of global connection, a digital career can be derailed for not logging on from the “correct” postcode?

    This isn’t a security measure; it’s a systemic flaw. The platform’s inability to gracefully handle legitimate human activity—like holidays or business trips—becomes a rule that punishes the user. The creator, who has built a career on this volatile ground, is treated with suspicion for the platform’s own lack of sophistication.

    This problem is exacerbated by a complex web of international trade laws and data regulations. While I am fully aware countries have legitimate laws, their current application often creates a digital landscape where borders are enforced online as rigidly as on land. This stands in stark contrast to the original purpose of the World Wide Web: to connect everyone, regardless of location. Instead of building a coherent legal structure to facilitate global connection, we have a confusing patchwork that punishes the user for the system’s lack of clarity. This is a critical issue for the next generation of platforms to address—to advocate for frameworks that enable, rather than restrict, genuine global connection.

    The constraint is artificial, and the individual pays the price.

    The Corporate Straitjacket: Control Over Common Sense

    This pattern echoes in the traditional workplace. Think of the company that enforces strict average handling times for customer calls, yet does nothing to manage customer expectations beforehand. Contrast this with the transparent efficiency of McDonald’s, where from day one, employees are trained for speed and customers are conditioned to expect it. The rule works because the entire system is designed to support it.

    Too often, however, rules are created as a knee-jerk reaction to poor preparation. The company is ill-equipped, so it imposes a constraint on its employees to mask that failure.

    The most glaring modern example is the rigid resistance to evolution in our work structures. The debate about a four-day week has been ongoing since my twenties in the NHS. We have known for decades that in most office roles, Friday is quiet and Monday is busy. So why are employers so afraid to admit that the rigid five-day, in-office week is an outdated relic?

    This isn’t about reducing output; it’s about optimising energy and respecting human rhythm. The salary should not be reduced; in fact, maintaining it is a fair compensation for companies failing to keep up with the rising cost of living. When employers demand physical presence while employees struggle to afford food and heating, we must ask: Who are these rules truly serving?

    I remember when flexible working was a hard-won right, initially reserved for mothers before being extended to all. Yet, even now, obtaining that flexibility often feels like a battle.

    A Personal Testament to Change

    My own journey has taught me the profound value of breaking these constraints, all within the same role. I started a job in April 2019 that, at the outset, felt different and promising. I found a manager who encouraged genuine connection without forced social rituals like pooled birthday gifts. For a time, it was a glimpse of a more modern, trust-based workplace.

    The irony is stark. This very same company was simultaneously considering innovative policies like a four-day week and broader remote work. Yet, by that September, I was told the remote work “pilot hadn’t worked,” and the old rules reasserted themselves.

    Then March 2020 happened, forcing the very same organisation to prove that remote work was not only possible but operable on a massive scale. The constraint wasn’t logistical; it was cultural. By 2021, as the call to return to the hybrid office began, I made my choice. I had already moved 300 miles away in September 2020, acting on the bold belief that remote work was my future, with or without that job.

    Today, as I write on the 28th of September 2025, I realise this is the fifth anniversary of living in that home. The same job that showed me a glimpse of a better way also showed me the rigidity of the old. Through all the twists and turns, I am still here, building my self-employed business. I have not yet achieved full financial sovereignty, but I am here, living proof that the path away from artificial constraints is difficult, messy, but unequivocally worth it.

    The Sovereign Response

    It’s a cruel paradox when the rules and regulations designed to structure our lives actively work against our sovereignty and well-being. They reveal a system that values compliance over intelligence and control over trust.

    Recognising a rule as an Artificial Constraint is the first step toward dismantling its power. It allows us to ask the liberating question: “Is this rule for a genuine purpose, or is it simply a patch for someone else’s incompetence?”

    This is why building your own foundation—through a personal brand, a side business, or a sovereign community—is no longer just an ambition. It is a act of defiance. It is the decision to stop being a subject to arbitrary rules and start being the author of your own professional life.

    By choosing to build what we truly own, we create a system where the rules are based on transparency, mutual benefit, and genuine growth—not on fear and control.

    What Artificial Constraints have you encountered in your career or online? Share them. In naming them, we rob them of their power.

  • Building an Ethical Business Community: Beyond Multi-Level Marketing | Lita Goddess of Growth

    Discover an ethical business community with Sovren. We offer real services, fair affiliate programs, and sponsorship opportunities for creators seeking collaborative, not exploitative, growth.

    Blog Post: Building a Legacy, Not a Pyramid: Our Ethos at Sovren

    I am asking you to consider investing in a membership to the Sovren Collective or the Sovren Spotlight consultancy. I make this ask with full awareness, because I remember my own period of drought—a time when even the most transformative service was out of financial reach.

    Paradoxically, it was that very doubt and struggle that gave birth to what I am building today. I will not create what I had to endure.

    My Stance on Multi-Level Marketing: A Nuanced View

    I do not believe in the traditional multi-level marketing (MLM) model. As a graduate, I once wrote a thesis on the subject with a more optimistic view, but lived experience has refined my perspective. While all business has an element of referral and hierarchy, the best businesses are built on a real, valuable service or product delivered to clients who are not just friends and family.

    This is where MLM fails for so many: it monetises relationships rather than solving real problems for a broad market. I am here for legacy building, and a legacy must be built on a solid, ethical foundation.

    Our Commitment: Compassion in Commerce

    So, how does this translate to Sovren? I want to build with those who, like me, may not have the capital to borrow their way into an opportunity. This is why I am exploring ways to sponsor individuals, offering them access with the understanding that they can contribute back once their own brand deals and success come to fruition. It’s a hand up, not a handout—a model inspired by the angels who once sponsored me on my own path.

    Furthermore, our affiliate program is designed for empowerment, not exploitation. After three months in the Collective, members can earn by referring others. For serious affiliate marketers, it’s an income stream. For everyone else, it effectively creates a discount on their own investment. We will also share affiliate products that members can become ambassadors for, creating additional revenue streams from their own social channels if they choose.

    The Bigger Picture: A New Way of Working and Living

    My personal pain point is finances, yet the universe seems to be closing conventional doors, pushing me relentlessly toward what I enjoy. This is a feeling I know many share. The geopolitical landscape is shifting, the cost of living in places like London is unsustainable, and there is a profound desire for balance, mobility, and meaningful work.

    We are not just trying to work from home; we are trying to work from anywhere, building real businesses that support a broader, richer life experience. Empowerment Diaries, the Sovren Collective, and Sovren Spotlight are designed to be integral to this very process.

    We are in a digital age that demands multiple income streams, not just for money, but for the joy of creating. My task is to be proactive in this process, starting by doing the work for myself and then guiding you through it.

    There is no rulebook for this. We are writing it together. This is the path to moving beyond survival mode, guided by the one compass we can truly trust: our own intuition.

    Lita, Goddess of Growth

  • Empowerment over Convenience – Choose You!

    Why choose empowerment over convenience? Lita Goddess of Growth shares her story of leaving a TikTok manager role to preserve her creative sovereignty. A must-read for creators building a legacy.The question of Empowerment Over Convenience is a powerful and relatable quandary that encapsulates the core dilemma of the modern creator. This personal story I share in to makes the philosophical choice tangible.

    Choosing Empowerment Over Convenience: Why I Walked Away from TikTok | Lita Goddess of Growth

    Walking away from a promising contract isn’t easy, but sometimes it’s necessary for true growth. After securing a position as TikTok’s creator network manager in April 2025, I faced a shocking reality when my post helping creators join my network was mysteriously deleted. Despite multiple attempts to understand what “violation” had occurred, I received no clear explanation—just a permanent warning on my account. In that moment, the choice became clear: temporary convenience or long-term empowerment.

    This experience forced me to confront the power dynamics of social media platforms I’ve navigated for years. From the early Facebook days when we naively mixed personal and professional lives (remember that colleague who posted London vacation photos while on sick leave?), to Instagram’s questionable content moderation that kept pushing inappropriate content despite my repeated blocking—each platform has revealed the same truth: these digital spaces we invest so much in are never truly ours. They are rented spaces, and the landlord can change the rules without notice.


    The Allure and The Illusion of Platform Partnerships

    The monetisation journey has been equally revealing. Before TikTok, I hadn’t even heard the term “monetise.” I diligently built my following to reach the magic threshold for livestreaming, only to discover the stark differences between countries. While my American connections secured direct brand payments per video, UK creators faced entirely different rules and opportunities. These regional inequities highlight another layer of complexity in the creator economy that rarely gets discussed. We are sold a dream of a global village, but the pay cheques and opportunities are fiercely localised, creating an uneven playing field from the start.

    When the TikTok manager role came along, it felt like validation. It was the “convenient” next step—a title, a perceived partnership with a major platform, a clear path. But the illusion shattered quickly. The unexplained censorship of my post wasn’t just a glitch; it was a symptom. It was the manifestation of the very algorithmic anxiety I sought to help others overcome. How could I, in good conscience, guide creators through a system that I knew could arbitrarily penalise them without recourse? My integrity, the core of Lita Goddess of Growth, wouldn’t allow it.

    The Anatomy of a Sovereign Decision

    Now in September, I sometimes question whether I was too hasty in ending my TikTok partnership. But when I consider the accumulated experiences—the unexplained censorship, the opaque policies, the feeling of building on unstable ground—I know my decision aligned with my ultimate goal of authentic self-employment.

    This is the crux of choosing empowerment over convenience. Convenience is the well-trodden path, the ready-made system, the promise of reach. But it comes with hidden costs: your autonomy, your peace of mind, and the very creative sovereignty you set out to achieve.

    Empowerment is the harder path, initially. It is building the website from scratch, as I am doing now. It is connecting the pages of my own ecosystem—Sovren Collective, Empowerment Diaries—into a cohesive strategy that I control. It is the quiet work of laying a foundation that no one can take down. This path is built on the principle of valued exchange, not on the whims of an algorithm.

    The Quiet Confidence on the Other Side of Doubt

    Do I have days where I wonder if I made the right choice? Yes, particularly on days like today when I’m deep in the weeds of building a web presence from scratch. The doubt whispers that the convenient path would be easier.

    But then I remember the reason for the decision. I remember the feeling of that permanent warning on my account, a symbol of powerlessness. I remember the frustration of the geographic pay gap. And in that remembrance, I feel my sovereignty click into place. The doubt doesn’t vanish, but it is overshadowed by a profound knowing that I am building something real, something that aligns with my core values.

    This isn’t just about leaving a platform; it’s about arriving at a principle. It’s about recognising that true sustainable business isn’t built on the fastest route, but on the most solid foundation. The convenience of the platform was a short-term lease on a property I could never own. The empowerment of building my own hub is the first brick in a legacy.

    I expect great things not despite this choice, but because of it.

    Have you ever had to walk away from something promising to preserve your autonomy? To choose the harder right over the easier wrong? That moment of choice, where you honour your own growth over external validation, is where true power is born. I’d love to hear your story of choosing empowerment over convenience. Share it with me, and let’s build a community that celebrates sovereign decisions.

    This is the work we do in the Sovren Collective. If you’re ready to build your empowered foundation, [explore it here].