Lita Goddess of Growth

Tag: Creator burnout

  • From Algorithmic Anxiety to Sovereign Building: A Creator’s Pivot | Lita Goddess of Growth

    Carleta Barrett BA (Hon), DipHypCS
    Transformation

    Tired of algorithmic anxiety? Lita Goddess of Growth shares her raw journey from empty livestreams to building The Sovren Collective. Discover how to pivot from platform dependence to sovereign growth.

    Meet Lita, Goddess of Growth. The filter on her profile photo is a nod to the digital world we live in, but her work is filter-free. In the podcast and with clients, she is raw and self-revealing, with one goal: to encourage you to transform your life through your own stories.

    The Pivot: From Algorithmic Anxiety to Sovereign Building

    Wednesday, September 2025

    Today, I am going through a lot of change. It hasn’t been easy, pivoting from two years of attempting to extend my reach via social media to now taking time out to build something of my very own.

    It’s a cooler Wednesday, though with my hormones, I don’t notice it as much as I probably would have a year or so ago. I’m building a business. It feels new, but I have been at this since 2021. It’s now 2025; I’m older, wiser (I hope), and my vision is a lot clearer. The fog of algorithmic anxiety is finally lifting.

    I’m here to work with individuals going through transformation and wanting support. I can’t promise a get-rich-quick result through the consultations I provide. What I offer is experience and tools to guide clients and creators through those dark times where visibility seems almost impossible, just when they most want to grow. I offer a path to sovereign growth.

    The Drought: When the Algorithm Stops the Flow

    I have personally gone through a season—starting in 2022 and ending only in July 2025, though the cleanup from the drought is still ongoing this September—where no matter what I tried, I could not build the reach or visibility I so dearly desired. I needed it to expand my business and create full-time self-employment. This was my period of creative drought, a direct result of relying on systems I couldn’t control.

    I found myself on social media, as recommended by young and old. I suppose we all thought the idea was ‘sound’ as a way to extend my network, my reach, my client base. However, what actually happened was a lot of livestreaming, offering coaching services that onlookers participated in, often free of charge, with only the occasional gift sent. I was trading my energy for exposure, a currency that turned out to be worthless.

    I was in a fog, doing my best to listen to any advice on how I could succeed as my bills piled high at home. My income streams had changed, making me feel vulnerable and worried about meeting the mortgage and other payments. I kept on, sometimes for four to eight hours a day, but no matter how much I tried, I could not master the rules for networking, building community, and the algorithm. The goalposts were always moving.

    The Illusion of Partnership and the Betrayal of Boundaries

    A straw that broke the camel’s back was a person promising to book a session, and then ghosting me after I sent the invoice. Many moons later, she posted about furniture she had purchased for thousands, indicating she had the money. It came full circle when she actually booked a qualified consultant, as I had recommended she do when I stated I could no longer meet with her as boundaries had been crossed. This was a stark lesson in valued exchange—or the lack thereof.

    I thought there was progress on the platform when, in April 2025, I was invited to apply as a Creator Network Manager. But the model of being forced to promote free coaching and support to creators, in my opinion, brought more of the same. My first recruit refused to meet with me, claiming they were shy; they had signed up to my network for ‘free coaching’ to host successful livestreams, yet we never met. Then there was another creator who was apparently going viral. I’ve no idea how he came across my radar, but I invited him to my network. He joined believing I was his prize for going viral and that it was my job to reward him with opportunities.

    I understand why people get confused on social media. It often presents itself as an opportunity that feels like a partnership, but that partnership only works if both the platform and the creator have the same aims. Their aim was infinite engagement; mine was sustainable business. The two were fundamentally incompatible.

    The Pivot Point: Choosing Sovereignty Over Serfdom

    This arduous journey taught me a vital lesson: building on rented land is a recipe for instability. The algorithms are not designed for your growth; they are designed for your engagement. My entire experience—the ghosting, the empty livestreams, the misaligned partnerships—forced me to ask a fundamental question: What if we built a community that existed for us, not for a platform?

    That question is the seed from which the Sovren Collective has grown. It is my answer to the isolation and algorithmic anxiety that so many of us face. It is a private, dedicated space where collaborative growth is the priority, where your progress isn’t subject to the whims of a ‘For You’ page, and where the value of support is recognised and respected through a clear, fair energy exchange.

    This isn’t just a business pivot; it’s a philosophical one. It’s about choosing a slower, more authentic path to sovereign building. It’s about creating assets you own—a community, a network, a strategy—that can’t be taken away by a rule change or a ban. The road here was longer and more painful than I ever imagined, but it led me to a clarity I wouldn’t trade.

    The algorithmic anxiety is replaced by a quiet confidence. The chase for visibility is replaced by the cultivation of connection. The fear of the next platform update is replaced by the peace of building on your own foundation.

    If any part of my story resonates with you, if you too are tired of building on sand, then I invite you to learn about what we are creating. This is the foundation I wish I’d had.

    ✨ Discover The Sovren Collective – A community built on partnership, not platforms.

  • Breaking Free: My Social Media Disillusionment

    Social Media Disillusionment: Why I Chose to Build Beyond the Algorithm | Lita Goddess of Growth

    Experiencing social media disillusionment? Lita Goddess of Growth shares her journey from chasing algorithmic reach to building authentic community through podcasts and owned platforms. Find your way back to genuine connection.

    Breaking Free: My Social Media Disillusionment

    The seductive promise of social media—build your brand, expand your reach, connect with an international audience—often masks a more complicated reality. After years of dedicated platform engagement, I’ve come to understand the profound disconnect between social media’s marketed potential and its actual impact on genuine business growth. This is my story of social media disillusionment and the conscious pivot towards sovereign building.

    When I first joined TikTok, I envisioned it as a gateway to new audiences for my coaching practice and product offerings. Instead, I discovered my content consistently funnelled to viewers in countries where my UK-specific services weren’t relevant. Despite investing countless hours in livestreams, content creation, and community engagement, the algorithmic segregation of users into demographic “hubs” prevented the very connections I sought to establish. I was building a following, but not a community; I was generating content, but not authentic connection.

    The Empty Metric: When 1000 Followers Equals Zero

    Most striking was my realisation upon leaving the platform: of the thousand followers I’d accumulated, there wasn’t a single one I genuinely missed. Those who became true friends had already exchanged contact details outside the app, highlighting the profound difference between platform metrics and authentic relationships.

    This experience crystallises a crucial truth: a number on a screen is not an asset you own. It is a metric you are renting. This explains why micro-influencers often generate more meaningful engagement than accounts with hundreds of thousands of followers—they’ve cultivated genuine connection beyond algorithm-driven interactions. Their value is rooted in trust, not in a volatile follower count. This is the core of social media disillusionment—the realisation that you have been tending a garden on someone else’s land, and you cannot take the harvest with you.

    The Mirage of Monetisation

    The monetisation story proves equally sobering. While we occasionally hear about creators earning tens of thousands from viral content, the reality for most involves minimal returns despite significant time investments. The platform’s structure encourages a constant churn of content, rewarding consistency over depth and virality over value. I met fellow UK creators who appeared successful, with polished content and engaged comments, only to learn in private conversations that they were making modest amounts after extended periods of consistent effort. Many were trapped in a cycle of creating free content in the hope that it would eventually lead to a sustainable income, a hope that for most remains a mirage.

    This system creates what I call algorithmic anxiety—the constant, low-grade stress of wondering if your next post will be seen, if the rules have changed, or if your primary source of visibility will be taken away. It’s an exhausting way to build a business.

    The Pivot to Ownership: Building a Sovereign Network

    Having stepped away from traditional social platforms, I’m now focused on building connection through more direct channels. This podcast is one of them—a space where conversations can be deep and meandering, reaching listeners across the globe organically, without being forced into a demographic box by an algorithm.

    The other channel is the development of a sovereign community. This is a dedicated space, a membership website where people can share skills through peer-to-peer coaching, collaborate on projects, and build relationships without algorithmic interference. It’s a space where the value is determined by the members, not by a platform’s engagement metrics. This is the antidote to social media disillusionment: taking back control.

    In this space, which I am building within the Sovren Collective, the goal isn’t virality. The goal is collaborative growth. It’s about building a network where your success amplifies mine, and vice versa. It’s a slower, more intentional path, but it leads to a foundation made of solid ground, not shifting sand.

    Your Journey Beyond Disillusionment

    My story is not unique. Many of you reading this will have felt the same friction—the nagging sense that your effort isn’t yielding the results you were promised. The feeling that you are shouting into a void that only occasionally echoes back.

    If this resonates, I encourage you to ask yourself:

    • How much of my energy is spent trying to please an algorithm versus serving my actual audience?
    • Do I own the relationship with my followers, or does the platform?
    • What could I build if I redirected that energy into an asset I control?

    Breaking free from social media disillusionment isn’t about abandoning online connection. It’s about redefining it. It’s about choosing to build a home for your community, rather than renting a room in a crowded, noisy, and unpredictable hostel.

    Share your own social media experience in the comments section on here or on the Empowerment Diaries®️ podcast. Let’s talk about the reality behind the highlight reel and support each other in building something more sustainable.

    ✨ If you’re ready to explore building beyond the algorithm, learn more about the community we’re creating in the [Sovren Collective].

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