Introducing a powerful and necessary manifesto that gets to the heart of sustainable business and authentic community building.
Why a Paid Community is the Key to Authentic Growth | Lita Goddess of Growth – Discover why a paid community beats free ‘grow rooms’ for building a real network. Lita Goddess of Growth reveals how investing in the right space saves time, builds value, and creates genuine collaboration.
No More Free: The Philosophy Behind a Paid Community
It’s a hard truth I had to learn: the same creators who wouldn’t invest a small subscription in a service focused on their genuine upliftment and growth were often the very same people I’d meet in ‘grow rooms.’ There, they would shower gifts on hosts, chasing the fleeting attention of an algorithm, all to inflate their follower count by a thousand—only to find, months later, that they had numbers, but no engaged community. This is the fundamental flaw in the ‘free’ model, and it’s why The Sovren Collective is built on a different principle: valued exchange.
When I first joined, I didn’t know any better. I was keen to livestream, convinced it was my doorway to the visibility and success I sought. And in truth, had I not livestreamed, I would not have gained the opportunities I did: an ambassadorship, free products to promote for commission, and the Creator Network role. I saw the system full-cycle, from a novice creator to the person behind the stage guiding others.
But that’s where the inner conflict began. How could I coach someone to avoid an algorithmic violation when my own content was being penalised for what felt like no good reason? I’ve never been able to coach what I don’t believe in. The key is that I need to believe in the principle.
To use an analogy: I believe in healthy eating. I don’t always eat healthily, but I can comfortably and authentically coach on its benefits. Coaching the intricacies of a system I believed was fundamentally flawed? That was a different matter. My personal morals and ethics were in question.
The High Cost of ‘Free’: Algorithms, Boundaries, and Misplaced Energy
My conflict was compounded by the platform’s own actions. The deeply uncomfortable reality of friends and family being monetised by a system I couldn’t control was the final straw. My own family and friends could not, or would not, understand me when I asked them to disconnect from my account. Here I was, choosing self-employment to gain sovereign growth and self-respect, yet I was on a platform that believed inviting my friends and family—even those I had personally blocked—to my livestreams was acceptable. The hope was that they would gift or keep the live ‘lively’. My personal boundaries were irrelevant to the algorithm’s hunger for engagement.
Furthermore, my livestreams were consistently shown to audiences in Africa and outside the UK. It seemed that what I looked like was more important to the algorithm than my purpose: to connect with people in the UK to build my business. As a UK-based business limited by logistics, this was a systemic failure. I realised it wasn’t just me; this was a fundamental misalignment for any entrepreneur seeking authentic connection with a specific, local audience. The platform was a barrier, not a bridge.
The Psychology of Investment: Why We Value What We Pay For
It’s often the way a person who claims to have no money will somehow find it for cigarettes or, in my case, sweets. I know what it is to truly not have. And I saw a pattern: people would watch a livestream, knowing the host relied on gifts to keep showing up, and sit there without interacting or supporting. Then, they would go to a different room and shower gifts on hosts or brands that had already ‘made it’.
This behaviour reveals a critical psychological truth: we assign value based on cost. A free community is often treated as a disposable one. There is no commitment, and therefore, no skin in the game. A paid community, by its very structure, acts as a filter. It attracts individuals who are serious about their growth and are willing to invest in their own potential. This initial valued exchange sets the stage for everything that follows. It creates a container of mutual commitment, which is the absolute bedrock of sustainable business practices.
More Than a Membership: The Sovren Way as a Conscious Choice
This is why The Sovren Collective is a paid-for service. It is a conscious, deliberate choice to establish value from the outset and to take back control. We are focused on building a real community, and together we will find a way to support the growth of all members—on and off social media—without resorting to multi-level marketing, empty gifting cycles, or algorithmic manipulation that disrespects our personal boundaries and goals.
My vision is clear. Once the foundation for this service is solid, I, Lita Goddess of Growth, will build my presence as an anchor and host through livestreams. I will return to live-streaming, but this time, it will be different. Visibility will not be the end goal; it will be the tool to create a space that attracts those ready to build better networks, to connect meaningfully, and to invest in their own growth and the growth of others. This is the pathway to sovereign growth.
The Truth About ‘Free’: There Is No Such Thing
The truth is, there is no free. Even when we attend events for family and friends, and they tell us, “Bring nothing, just yourself,” you know you will still bring something. And you know the host will have spent a great deal of time and resources to create an event where you feel looked after. Even if served just a bowl of soup with bread, you know the love, attention, and time that went into it alone carried a cost. That is the value of genuine care and effort.
That is the Sovren way. It is an investment in your own journey, surrounded by others who are equally invested. It is the decision to stop funding the illusion of free and start building the reality of connection, strategy, and growth.
✨ If you are ready to invest in genuine growth, [Explore The Sovren Collective].
Lita, Goddess of Growth ™️
