Tired of coaching funnels: A Sovereign Manifesto
We’re told to build the funnel. To trade our data for ‘free’ gifts, only to be ushered into a relentless procession of upsells for courses we can’t afford and products we don’t need.
We’re told to cherish the email list. To perform intimacy with personalised subject lines, only to be met with radio silence—or a generic bot—when we dare to reply in earnest.
I am tired of this. I am tired of the pretence. And if you’re reading this, I suspect you are too.
Let’s be direct: I just don’t like the emails.
I don’t like the exchange, the rhythm, or the obligation they imply. My attention thrives on depth and intention, not on a torrent of curated outreach. So, I’ve chosen a different way.
This isn’t a lament. It’s a line in the sand.
I am not building a coaching funnel. I am building a network.
I have no interest in capturing your email to sell you a dream. Instead, I’ve built an Ambassador and Value Back programme where members and non-members earn fairly for referrals to the Sovren ecosystem. Mutual benefit. Real collaboration. No deception.
I am not chasing inbox tyranny.
I have a day job, a life, and a mission to build a substantive, alternative foundation for creators. I do not have the time—nor the soul—for a million emails. I have time for focused work and genuine connection. Nothing else.
I am retiring the dated veil of ‘coaching’.
Yes, I am a Transformational Life Coach. The term has been hollowed out by an industry selling the meta-game of ‘how to be a coach’. Many of us guide and support as part of life. I’ve shifted from titled expectations to purposeful action. It’s the only appropriate response to a world in flux.
My vision has sharpened. My patience for faff and decorative hustle has expired.
It wasn’t long ago I played the game—attending the ‘free’ masterclass, tolerating the pitch, telling myself it was worthwhile.
Today, I refuse to pretend.
This is my sovereign response. The game is on hold. Permanently.
The path forward is built on owned assets, not rented attention; on collaboration, not capture; on clarity, not funnels.
This is the foundation of the Sovren Creator Network. It’s a long road, it will take work and with the honesty and integrity being built within there is no need for coaching funnels.
If you’re also tired of this, you’re not alone. You’ve found your anchor.
The work begins here.