Press & Media

Press & Media

Press & Media

(Headline)
For Media Inquiries & Expert Commentary

(Sub-headline)
I provide a critical perspective on building a sustainable creative business in the age of algorithmic dependency, platform uncertainty, and the hunger for authentic community.

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My Expertise & Story

I offer a unique, behind-the-scenes understanding of the pressures creators face. My brief time working within a major platform’s system was a catalyst for a powerful revelation: the platform’s goals and the creator’s goals are not the same.

This insight is the foundation of my work today. I now help creators build resilient, owned businesses through community and collaboration, not algorithmic luck.

I’m available for commentary on:

• The Illusion of Virality: Why high views rarely translate to high value.
• Building an Owned Audience: How creators are moving beyond platforms to achieve real stability.
• Community as a Business Model: The shift from influencer to ecosystem builder.
• Algorithmic Anxiety: The mental health and business cost of platform dependency.

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Media Kit

Short Bio (For event programmes or article bylines):
Lita is a growth strategist and founder of The Sovren Collective, a community that helps creators build businesses beyond algorithms. She provides a critical look at the creator economy, advocating for sustainable, community-powered growth over platform-dependent virality.

Long Bio (For podcast intros or feature profiles):
Lita is the founder of The Sovren Collective and the host of Empowerment Diaries®️. Her work is dedicated to helping creators and entrepreneurs escape the algorithmic hamster wheel. After a firsthand experience that revealed the inherent instability of building on rented platform land, she now provides the strategy, support, and network needed to achieve visibility without dependency. Her approach is built on collaboration, owned audiences, and the powerful belief that true growth is found in community, not competition.

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You Can Feature Me In:

• Podcast Interviews
• Panel Discussions & Virtual Summits
• Articles and Quote Contributions on the Creator Economy
• Expert Commentary on Digital Culture and Independent Business

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Contact for Media Inquiries:

Please reach out for a full press kit, high-resolution images, or to discuss a potential feature.

Email: [Your Professional Email Address]
Subject Line: Media Inquiry – [Your Publication/Podcast Name]

✨ I look forward to connecting.