Lita Goddess of Growth

Author: Lita, Goddess of Growth

  • From Algorithmic Anxiety to Sovereign Building: A Creator’s Pivot | Lita Goddess of Growth

    Carleta Barrett BA (Hon), DipHypCS
    Transformation

    Tired of algorithmic anxiety? Lita Goddess of Growth shares her raw journey from empty livestreams to building The Sovren Collective. Discover how to pivot from platform dependence to sovereign growth.

    Meet Lita, Goddess of Growth. The filter on her profile photo is a nod to the digital world we live in, but her work is filter-free. In the podcast and with clients, she is raw and self-revealing, with one goal: to encourage you to transform your life through your own stories.

    The Pivot: From Algorithmic Anxiety to Sovereign Building

    Wednesday, September 2025

    Today, I am going through a lot of change. It hasn’t been easy, pivoting from two years of attempting to extend my reach via social media to now taking time out to build something of my very own.

    It’s a cooler Wednesday, though with my hormones, I don’t notice it as much as I probably would have a year or so ago. I’m building a business. It feels new, but I have been at this since 2021. It’s now 2025; I’m older, wiser (I hope), and my vision is a lot clearer. The fog of algorithmic anxiety is finally lifting.

    I’m here to work with individuals going through transformation and wanting support. I can’t promise a get-rich-quick result through the consultations I provide. What I offer is experience and tools to guide clients and creators through those dark times where visibility seems almost impossible, just when they most want to grow. I offer a path to sovereign growth.

    The Drought: When the Algorithm Stops the Flow

    I have personally gone through a season—starting in 2022 and ending only in July 2025, though the cleanup from the drought is still ongoing this September—where no matter what I tried, I could not build the reach or visibility I so dearly desired. I needed it to expand my business and create full-time self-employment. This was my period of creative drought, a direct result of relying on systems I couldn’t control.

    I found myself on social media, as recommended by young and old. I suppose we all thought the idea was ‘sound’ as a way to extend my network, my reach, my client base. However, what actually happened was a lot of livestreaming, offering coaching services that onlookers participated in, often free of charge, with only the occasional gift sent. I was trading my energy for exposure, a currency that turned out to be worthless.

    I was in a fog, doing my best to listen to any advice on how I could succeed as my bills piled high at home. My income streams had changed, making me feel vulnerable and worried about meeting the mortgage and other payments. I kept on, sometimes for four to eight hours a day, but no matter how much I tried, I could not master the rules for networking, building community, and the algorithm. The goalposts were always moving.

    The Illusion of Partnership and the Betrayal of Boundaries

    A straw that broke the camel’s back was a person promising to book a session, and then ghosting me after I sent the invoice. Many moons later, she posted about furniture she had purchased for thousands, indicating she had the money. It came full circle when she actually booked a qualified consultant, as I had recommended she do when I stated I could no longer meet with her as boundaries had been crossed. This was a stark lesson in valued exchange—or the lack thereof.

    I thought there was progress on the platform when, in April 2025, I was invited to apply as a Creator Network Manager. But the model of being forced to promote free coaching and support to creators, in my opinion, brought more of the same. My first recruit refused to meet with me, claiming they were shy; they had signed up to my network for ‘free coaching’ to host successful livestreams, yet we never met. Then there was another creator who was apparently going viral. I’ve no idea how he came across my radar, but I invited him to my network. He joined believing I was his prize for going viral and that it was my job to reward him with opportunities.

    I understand why people get confused on social media. It often presents itself as an opportunity that feels like a partnership, but that partnership only works if both the platform and the creator have the same aims. Their aim was infinite engagement; mine was sustainable business. The two were fundamentally incompatible.

    The Pivot Point: Choosing Sovereignty Over Serfdom

    This arduous journey taught me a vital lesson: building on rented land is a recipe for instability. The algorithms are not designed for your growth; they are designed for your engagement. My entire experience—the ghosting, the empty livestreams, the misaligned partnerships—forced me to ask a fundamental question: What if we built a community that existed for us, not for a platform?

    That question is the seed from which the Sovren Collective has grown. It is my answer to the isolation and algorithmic anxiety that so many of us face. It is a private, dedicated space where collaborative growth is the priority, where your progress isn’t subject to the whims of a ‘For You’ page, and where the value of support is recognised and respected through a clear, fair energy exchange.

    This isn’t just a business pivot; it’s a philosophical one. It’s about choosing a slower, more authentic path to sovereign building. It’s about creating assets you own—a community, a network, a strategy—that can’t be taken away by a rule change or a ban. The road here was longer and more painful than I ever imagined, but it led me to a clarity I wouldn’t trade.

    The algorithmic anxiety is replaced by a quiet confidence. The chase for visibility is replaced by the cultivation of connection. The fear of the next platform update is replaced by the peace of building on your own foundation.

    If any part of my story resonates with you, if you too are tired of building on sand, then I invite you to learn about what we are creating. This is the foundation I wish I’d had.

    ✨ Discover The Sovren Collective – A community built on partnership, not platforms.

  • Empowerment over Convenience – Choose You!

    Why choose empowerment over convenience? Lita Goddess of Growth shares her story of leaving a TikTok manager role to preserve her creative sovereignty. A must-read for creators building a legacy.The question of Empowerment Over Convenience is a powerful and relatable quandary that encapsulates the core dilemma of the modern creator. This personal story I share in to makes the philosophical choice tangible.

    Choosing Empowerment Over Convenience: Why I Walked Away from TikTok | Lita Goddess of Growth

    Walking away from a promising contract isn’t easy, but sometimes it’s necessary for true growth. After securing a position as TikTok’s creator network manager in April 2025, I faced a shocking reality when my post helping creators join my network was mysteriously deleted. Despite multiple attempts to understand what “violation” had occurred, I received no clear explanation—just a permanent warning on my account. In that moment, the choice became clear: temporary convenience or long-term empowerment.

    This experience forced me to confront the power dynamics of social media platforms I’ve navigated for years. From the early Facebook days when we naively mixed personal and professional lives (remember that colleague who posted London vacation photos while on sick leave?), to Instagram’s questionable content moderation that kept pushing inappropriate content despite my repeated blocking—each platform has revealed the same truth: these digital spaces we invest so much in are never truly ours. They are rented spaces, and the landlord can change the rules without notice.

    The Allure and The Illusion of Platform Partnerships

    The monetisation journey has been equally revealing. Before TikTok, I hadn’t even heard the term “monetise.” I diligently built my following to reach the magic threshold for livestreaming, only to discover the stark differences between countries. While my American connections secured direct brand payments per video, UK creators faced entirely different rules and opportunities. These regional inequities highlight another layer of complexity in the creator economy that rarely gets discussed. We are sold a dream of a global village, but the pay cheques and opportunities are fiercely localised, creating an uneven playing field from the start.

    When the TikTok manager role came along, it felt like validation. It was the “convenient” next step—a title, a perceived partnership with a major platform, a clear path. But the illusion shattered quickly. The unexplained censorship of my post wasn’t just a glitch; it was a symptom. It was the manifestation of the very algorithmic anxiety I sought to help others overcome. How could I, in good conscience, guide creators through a system that I knew could arbitrarily penalise them without recourse? My integrity, the core of Lita Goddess of Growth, wouldn’t allow it.

    The Anatomy of a Sovereign Decision

    Now in September, I sometimes question whether I was too hasty in ending my TikTok partnership. But when I consider the accumulated experiences—the unexplained censorship, the opaque policies, the feeling of building on unstable ground—I know my decision aligned with my ultimate goal of authentic self-employment.

    This is the crux of choosing empowerment over convenience. Convenience is the well-trodden path, the ready-made system, the promise of reach. But it comes with hidden costs: your autonomy, your peace of mind, and the very creative sovereignty you set out to achieve.

    Empowerment is the harder path, initially. It is building the website from scratch, as I am doing now. It is connecting the pages of my own ecosystem—Sovren Collective, Empowerment Diaries—into a cohesive strategy that I control. It is the quiet work of laying a foundation that no one can take down. This path is built on the principle of valued exchange, not on the whims of an algorithm.

    The Quiet Confidence on the Other Side of Doubt

    Do I have days where I wonder if I made the right choice? Yes, particularly on days like today when I’m deep in the weeds of building a web presence from scratch. The doubt whispers that the convenient path would be easier.

    But then I remember the reason for the decision. I remember the feeling of that permanent warning on my account, a symbol of powerlessness. I remember the frustration of the geographic pay gap. And in that remembrance, I feel my sovereignty click into place. The doubt doesn’t vanish, but it is overshadowed by a profound knowing that I am building something real, something that aligns with my core values.

    This isn’t just about leaving a platform; it’s about arriving at a principle. It’s about recognising that true sustainable business isn’t built on the fastest route, but on the most solid foundation. The convenience of the platform was a short-term lease on a property I could never own. The empowerment of building my own hub is the first brick in a legacy.

    I expect great things not despite this choice, but because of it.

    Have you ever had to walk away from something promising to preserve your autonomy? To choose the harder right over the easier wrong? That moment of choice, where you honour your own growth over external validation, is where true power is born. I’d love to hear your story of choosing empowerment over convenience. Share it with me, and let’s build a community that celebrates sovereign decisions.

    ✨ This is the work we do in the Sovren Collective. If you’re ready to build your empowered foundation, [explore it here].

  • Breaking Free: My Social Media Disillusionment

    Social Media Disillusionment: Why I Chose to Build Beyond the Algorithm | Lita Goddess of Growth

    Experiencing social media disillusionment? Lita Goddess of Growth shares her journey from chasing algorithmic reach to building authentic community through podcasts and owned platforms. Find your way back to genuine connection.

    Breaking Free: My Social Media Disillusionment

    The seductive promise of social media—build your brand, expand your reach, connect with an international audience—often masks a more complicated reality. After years of dedicated platform engagement, I’ve come to understand the profound disconnect between social media’s marketed potential and its actual impact on genuine business growth. This is my story of social media disillusionment and the conscious pivot towards sovereign building.

    When I first joined TikTok, I envisioned it as a gateway to new audiences for my coaching practice and product offerings. Instead, I discovered my content consistently funnelled to viewers in countries where my UK-specific services weren’t relevant. Despite investing countless hours in livestreams, content creation, and community engagement, the algorithmic segregation of users into demographic “hubs” prevented the very connections I sought to establish. I was building a following, but not a community; I was generating content, but not authentic connection.

    The Empty Metric: When 1000 Followers Equals Zero

    Most striking was my realisation upon leaving the platform: of the thousand followers I’d accumulated, there wasn’t a single one I genuinely missed. Those who became true friends had already exchanged contact details outside the app, highlighting the profound difference between platform metrics and authentic relationships.

    This experience crystallises a crucial truth: a number on a screen is not an asset you own. It is a metric you are renting. This explains why micro-influencers often generate more meaningful engagement than accounts with hundreds of thousands of followers—they’ve cultivated genuine connection beyond algorithm-driven interactions. Their value is rooted in trust, not in a volatile follower count. This is the core of social media disillusionment—the realisation that you have been tending a garden on someone else’s land, and you cannot take the harvest with you.

    The Mirage of Monetisation

    The monetisation story proves equally sobering. While we occasionally hear about creators earning tens of thousands from viral content, the reality for most involves minimal returns despite significant time investments. The platform’s structure encourages a constant churn of content, rewarding consistency over depth and virality over value. I met fellow UK creators who appeared successful, with polished content and engaged comments, only to learn in private conversations that they were making modest amounts after extended periods of consistent effort. Many were trapped in a cycle of creating free content in the hope that it would eventually lead to a sustainable income, a hope that for most remains a mirage.

    This system creates what I call algorithmic anxiety—the constant, low-grade stress of wondering if your next post will be seen, if the rules have changed, or if your primary source of visibility will be taken away. It’s an exhausting way to build a business.

    The Pivot to Ownership: Building a Sovereign Network

    Having stepped away from traditional social platforms, I’m now focused on building connection through more direct channels. This podcast is one of them—a space where conversations can be deep and meandering, reaching listeners across the globe organically, without being forced into a demographic box by an algorithm.

    The other channel is the development of a sovereign community. This is a dedicated space, a membership website where people can share skills through peer-to-peer coaching, collaborate on projects, and build relationships without algorithmic interference. It’s a space where the value is determined by the members, not by a platform’s engagement metrics. This is the antidote to social media disillusionment: taking back control.

    In this space, which I am building within the Sovren Collective, the goal isn’t virality. The goal is collaborative growth. It’s about building a network where your success amplifies mine, and vice versa. It’s a slower, more intentional path, but it leads to a foundation made of solid ground, not shifting sand.

    Your Journey Beyond Disillusionment

    My story is not unique. Many of you reading this will have felt the same friction—the nagging sense that your effort isn’t yielding the results you were promised. The feeling that you are shouting into a void that only occasionally echoes back.

    If this resonates, I encourage you to ask yourself:

    • How much of my energy is spent trying to please an algorithm versus serving my actual audience?
    • Do I own the relationship with my followers, or does the platform?
    • What could I build if I redirected that energy into an asset I control?

    Breaking free from social media disillusionment isn’t about abandoning online connection. It’s about redefining it. It’s about choosing to build a home for your community, rather than renting a room in a crowded, noisy, and unpredictable hostel.

    Share your own social media experience in the comments section on here or on the Empowerment Diaries®️ podcast. Let’s talk about the reality behind the highlight reel and support each other in building something more sustainable.

    ✨ If you’re ready to explore building beyond the algorithm, learn more about the community we’re creating in the [Sovren Collective].

    View affiliate links

  • Your Personal Growth Journey Starts Here | Lita Goddess of Growth Welcomes you

    Carleta Barrett BA (Hon), DipHypCS
    Transformation

    Welcome, I’m Lita, Goddess of Growth

    The filter on my profile photo is a playful nod to the digital world we inhabit, but the work we’ll do together is entirely filter-free. Here, you will find me raw, self-revealing, and dedicated to a single goal: to encourage you to transform your life through the power of your own story.

    This blog is my hearth—a warm, honest space where I share the resources, reflections, and hard-won lessons from my own ongoing journey of transformation. It’s a blend of personal musings, insights from the Empowerment Diaries podcast, case studies from Sovren Spotlight, and practical guides for your mind, body, and spirit.

    My focus is on metamorphosis. I am here to connect with you if you are in a season of profound change, navigating your own pivot to a new life chapter. We will explore what it means to build a meaningful presence, both on and off social media, understanding that growth is holistic. It’s not just about finances (though they are a helpful tool), but about cultivating a personal brand and a life that is authentically, unshakably yours.

    What to Expect Here

    This blog is designed to be a toolkit for your evolution. You will find:

    • Curated Resources for Holistic Growth: I will provide tools for your mental, physical, emotional, and spiritual well-being. Some I create, others are from trusted third parties I personally use and believe in.
    • Authentic Creator Insights: As a creator, I will share the brands, tools, and equipment that help me produce great content. The digital landscape values both professional aesthetics and raw, home-to-home connection, and I’ll explore that balance.
    • A Showcase for the Sovren Ecosystem: This is where I’ll highlight the achievements of creators in Sovren Spotlight, explain the affiliate programmes within the Sovren Collective, and share inspiring stories from the Empowerment Diaries.
    • A Journey, Not a Lecture: I am on this path with you. I am still learning. I still stamp my feet when things don’t go to plan. I have questioned the universe’s blocking of certain paths, only to later understand it was redirecting me here, to this work, and to you.

    Transformation moves in themes and cycles. Nothing happens outside of its time and season. Yet, the work we do on ourselves—even in the fallow, quiet times—is a vital investment. It is the compost that nourishes the harvest to come.

    I am here, learning, growing, and building alongside you. Join me.

    Lita, Goddess of Growth

    Tired of building on algorithmic sand?

    It’s time to join a community on solid ground. The Sovren Collective is your space to connect, collaborate, and build the genuine support network you need.
    [Build Your Foundation Here]

    Sign up
    microphone, music, rec, studio, shure, rode, sound, microphone, music, music, music, music, music, studio, studio
    Man Speaking into Microphone for Podcast or Recording

    Lita Goddess of Growth

    Here to build community and use strategies to help individuals gain more brand awareness and visibiilty.

    Proudly powered by WordPress

    Pages

    An aerial view of waves crashing against a shore.
    Close-up of social message sign on a wooden table outdoors.