Lita Goddess of Growth

Author: Lita, Goddess of Growth

  • Artificial Constraints: The Unfair Rules That Punish Us for Their Failures | Lita Goddess of Growth

    Are you battling artificial constraints? Explore how arbitrary rules in social media, the workplace, and international systems punish us for systemic failures. Join Lita’s journey to challenge control and reclaim your sovereignty.

    The Unwritten Rule: How “Artificial Constraints” Punish Us for Their Failures

    We accept that life has rules. Many are for health, safety, and the smooth running of society. But as we move through life and business, we start to recognise a different kind of rule—one that isn’t about protection, but about projection. These are the rules born from an organisation’s or platform’s own lack, ignorance, or incompetence. I call these Artificial Constraints.

    These are the limitations placed upon us, not for our benefit, but to cover for someone else’s failure to prepare, develop, or adapt.

    The Digital Prison: Punished for Living Your Life

    Consider the social media creator who is temporarily shadowbanned or has their account access threatened simply for travelling. Are we truly to believe that in an era of global connection, a digital career can be derailed for not logging on from the “correct” postcode?

    This isn’t a security measure; it’s a systemic flaw. The platform’s inability to gracefully handle legitimate human activity—like holidays or business trips—becomes a rule that punishes the user. The creator, who has built a career on this volatile ground, is treated with suspicion for the platform’s own lack of sophistication.

    This problem is exacerbated by a complex web of international trade laws and data regulations. While I am fully aware countries have legitimate laws, their current application often creates a digital landscape where borders are enforced online as rigidly as on land. This stands in stark contrast to the original purpose of the World Wide Web: to connect everyone, regardless of location. Instead of building a coherent legal structure to facilitate global connection, we have a confusing patchwork that punishes the user for the system’s lack of clarity. This is a critical issue for the next generation of platforms to address—to advocate for frameworks that enable, rather than restrict, genuine global connection.

    The constraint is artificial, and the individual pays the price.

    The Corporate Straitjacket: Control Over Common Sense

    This pattern echoes in the traditional workplace. Think of the company that enforces strict average handling times for customer calls, yet does nothing to manage customer expectations beforehand. Contrast this with the transparent efficiency of McDonald’s, where from day one, employees are trained for speed and customers are conditioned to expect it. The rule works because the entire system is designed to support it.

    Too often, however, rules are created as a knee-jerk reaction to poor preparation. The company is ill-equipped, so it imposes a constraint on its employees to mask that failure.

    The most glaring modern example is the rigid resistance to evolution in our work structures. The debate about a four-day week has been ongoing since my twenties in the NHS. We have known for decades that in most office roles, Friday is quiet and Monday is busy. So why are employers so afraid to admit that the rigid five-day, in-office week is an outdated relic?

    This isn’t about reducing output; it’s about optimising energy and respecting human rhythm. The salary should not be reduced; in fact, maintaining it is a fair compensation for companies failing to keep up with the rising cost of living. When employers demand physical presence while employees struggle to afford food and heating, we must ask: Who are these rules truly serving?

    I remember when flexible working was a hard-won right, initially reserved for mothers before being extended to all. Yet, even now, obtaining that flexibility often feels like a battle.

    A Personal Testament to Change

    My own journey has taught me the profound value of breaking these constraints, all within the same role. I started a job in April 2019 that, at the outset, felt different and promising. I found a manager who encouraged genuine connection without forced social rituals like pooled birthday gifts. For a time, it was a glimpse of a more modern, trust-based workplace.

    The irony is stark. This very same company was simultaneously considering innovative policies like a four-day week and broader remote work. Yet, by that September, I was told the remote work “pilot hadn’t worked,” and the old rules reasserted themselves.

    Then March 2020 happened, forcing the very same organisation to prove that remote work was not only possible but operable on a massive scale. The constraint wasn’t logistical; it was cultural. By 2021, as the call to return to the hybrid office began, I made my choice. I had already moved 300 miles away in September 2020, acting on the bold belief that remote work was my future, with or without that job.

    Today, as I write on the 28th of September 2025, I realise this is the fifth anniversary of living in that home. The same job that showed me a glimpse of a better way also showed me the rigidity of the old. Through all the twists and turns, I am still here, building my self-employed business. I have not yet achieved full financial sovereignty, but I am here, living proof that the path away from artificial constraints is difficult, messy, but unequivocally worth it.

    The Sovereign Response

    It’s a cruel paradox when the rules and regulations designed to structure our lives actively work against our sovereignty and well-being. They reveal a system that values compliance over intelligence and control over trust.

    Recognising a rule as an Artificial Constraint is the first step toward dismantling its power. It allows us to ask the liberating question: “Is this rule for a genuine purpose, or is it simply a patch for someone else’s incompetence?”

    This is why building your own foundation—through a personal brand, a side business, or a sovereign community—is no longer just an ambition. It is a act of defiance. It is the decision to stop being a subject to arbitrary rules and start being the author of your own professional life.

    By choosing to build what we truly own, we create a system where the rules are based on transparency, mutual benefit, and genuine growth—not on fear and control.

    What Artificial Constraints have you encountered in your career or online? Share them. In naming them, we rob them of their power.

  • London Nootropics Discount Code

    London Nootropics discount code SOVREN for your own box of Adaptogenic coffee UK

    Struggling to cut back on sugar and coffee? Read my honest London Nootropics review. Discover how their adaptogenic coffee helped me transform my habits, and get an exclusive 20% off with my London Nootropics Discount Code SOVREN

    coffee, cappuccino, barista, caffeine, milk, latte art, latte, drink, coffee cup, espresso, cup, oat milk, breakfast, coffee art
    Adaptogenic Coffee with love in a cup

    How London Nootropics Transformed My Coffee Habit (And How You Can Get 20% Off by entering SOVREN)

    For years, my day ran on a steady stream of tea and coffee—up to ten cups, each with a mandatory dose of milk and sugar. It was a habit I knew I needed to break, but the thought of bitter, black coffee was enough to put me off trying. Then, I discovered London Nootropics. Within a month of introducing their adaptogenic coffees into my routine, the impossible happened: I was not only drinking less, but I was happily enjoying my coffee black and without a grain of sugar. This is my story of how it worked.

    My Journey: From Ten Sugary Cups to Black Nootropic Coffee

    I’ll be honest, the shift wasn’t something I forced. It happened naturally. The unique, smooth flavour of London Nootropics didn’t mesh well for me with milk, so I started drinking it black out of preference. To my astonishment, I found I didn’t need to add sugar either. The complex, rich taste was satisfying on its own.

    The real test came months later when I ran out and went back to my old favourite coffee. One sip was all it took—I found my original brand tasted unpleasantly sour, both with and without milk and sugar. My palate had completely changed, and there was no going back.

    What is London Nootropics?

    For those unfamiliar, London Nootropics isn’t just another instant coffee. It’s a clever blend of high-quality coffee and adaptogens—natural herbs and roots known to help your body manage stress and find balance. Think of it as functional coffee: you get your caffeine kick, plus targeted benefits for your mind and body without the jitters or crash.

    Why I Keep Coming Back for More

    Beyond breaking my sugar habit, London Nootropics has become a non-negotiable part of my wellness routine. As a woman dealing with the natural shifts in hormones that come with age, I’ve found this to be the perfect supportive addition. Each blend offers something different:

    • My Favourite: Zen. This is my daily go-to. With Ashwagandha and L-Theanine, it provides a wonderfully calm and focused energy—exactly what I need to start the day centred instead of frantic.
    • The Mixed Box for Variety and Extra Benefits. To keep things interesting, I always get the mixed box. This allows me to rotate depending on what I need:
      • Mojo: For when I need a sustained energy boost and mental clarity.
      • Flow: Ideal for deep work, helping me get into a state of creative flow.
    • On My List: Much Love. I’m yet to try this one, but I hear it has added skin and beauty benefits from collagen and tremella, which I’m sure I would benefit from!

    Frequently Asked Questions

    Q: Can you drink it with milk?
    A: Absolutely. While I personally prefer it black and find the flavour doesn’t need it, many people do enjoy it with milk or their favourite milk alternative. It’s all about personal taste.

    Q: Is there a discount code?
    A: Yes! You can use my code CARLETAEMPOWERS or SOVREN at checkout on the London Nootropics website for 20% off your order. It’s a brilliant way to try it for yourself.

    Q: Where can I find out more?
    A: I often talk about my experience with London Nootropics on my social media and on my podcast, Empowerment Diaries. It’s a staple topic because it’s had such a positive impact.

    My Final Verdict

    London Nootropics did more than just change my coffee; it helped me break a long-standing unhealthy habit without any struggle. It’s a product I genuinely believe in and have integrated fully into my life. The quality, the benefits, and the simple fact that it tastes great make it well worth the investment.

    Ready to Transform Your Coffee Routine?

    If you’re curious about adaptogenic coffee or are simply looking for a way to enjoy your caffeine without the sugar crash, I couldn’t recommend London Nootropics more.

    👉 [Click here to browse the London Nootropics range]

    Don’t forget to use my London Nootropics Discount Code SOVREN at the checkout to get 20% off your first order.

    Have you tried adaptogenic coffee? Let me know in the comments which blend you’re most curious to try!

  • Building an Ethical Business Community: Beyond Multi-Level Marketing | Lita Goddess of Growth

    Discover an ethical business community with Sovren. We offer real services, fair affiliate programs, and sponsorship opportunities for creators seeking collaborative, not exploitative, growth.

    Blog Post: Building a Legacy, Not a Pyramid: Our Ethos at Sovren

    I am asking you to consider investing in a membership to the Sovren Collective or the Sovren Spotlight consultancy. I make this ask with full awareness, because I remember my own period of drought—a time when even the most transformative service was out of financial reach.

    Paradoxically, it was that very doubt and struggle that gave birth to what I am building today. I will not create what I had to endure.

    My Stance on Multi-Level Marketing: A Nuanced View

    I do not believe in the traditional multi-level marketing (MLM) model. As a graduate, I once wrote a thesis on the subject with a more optimistic view, but lived experience has refined my perspective. While all business has an element of referral and hierarchy, the best businesses are built on a real, valuable service or product delivered to clients who are not just friends and family.

    This is where MLM fails for so many: it monetises relationships rather than solving real problems for a broad market. I am here for legacy building, and a legacy must be built on a solid, ethical foundation.

    Our Commitment: Compassion in Commerce

    So, how does this translate to Sovren? I want to build with those who, like me, may not have the capital to borrow their way into an opportunity. This is why I am exploring ways to sponsor individuals, offering them access with the understanding that they can contribute back once their own brand deals and success come to fruition. It’s a hand up, not a handout—a model inspired by the angels who once sponsored me on my own path.

    Furthermore, our affiliate program is designed for empowerment, not exploitation. After three months in the Collective, members can earn by referring others. For serious affiliate marketers, it’s an income stream. For everyone else, it effectively creates a discount on their own investment. We will also share affiliate products that members can become ambassadors for, creating additional revenue streams from their own social channels if they choose.

    The Bigger Picture: A New Way of Working and Living

    My personal pain point is finances, yet the universe seems to be closing conventional doors, pushing me relentlessly toward what I enjoy. This is a feeling I know many share. The geopolitical landscape is shifting, the cost of living in places like London is unsustainable, and there is a profound desire for balance, mobility, and meaningful work.

    We are not just trying to work from home; we are trying to work from anywhere, building real businesses that support a broader, richer life experience. Empowerment Diaries, the Sovren Collective, and Sovren Spotlight are designed to be integral to this very process.

    We are in a digital age that demands multiple income streams, not just for money, but for the joy of creating. My task is to be proactive in this process, starting by doing the work for myself and then guiding you through it.

    There is no rulebook for this. We are writing it together. This is the path to moving beyond survival mode, guided by the one compass we can truly trust: our own intuition.

    Lita, Goddess of Growth

  • Breaking External Validation: How Childhood Comparisons Keep Us Stuck | Lita Goddess of Growth

    Are childhood comparisons and family gossip holding you back? Learn how breaking external validation is the key to unlocking your true progress and living a life of sovereign growth.powerful and insightful piece about the psychological chains that hold us back. It perfectly aligns with your brand’s focus on transformation and sovereignty.

    The Gossip Chain: How Childhood Comparisons Keep Us from Our True Path

    A lot of the reasons we are not progressing in life is we are spending most of our free hours on “he said, she said.” This isn’t just idle chatter; it’s a learned behaviour, a legacy passed down through generations that keeps us trapped in cycles of judgment and inaction. It starts as children, sitting at the kitchen table, hearing our parents—mothers, primarily—dissect the lives of other households. In these conversations, children become pawns in a silent war of measuring behaviour, comparisons, and competition.

    “My child wants to be a doctor,” becomes a weapon against a mother whose child has no idea what they want to be. The unspoken question hangs in the air: Why isn’t your child as driven? As good?

    This external focus becomes a family habit. In households where the television remains a central hearth—even now, as viewership declines—the dramas on screen provide a convenient escape from the unresolved dynamics playing out in the living room. Soap operas become a blueprint for entanglement, and attendance at clubs or visits to other houses becomes less about connection and more about reconnaissance: What are the other families doing? How do we measure up?

    Perhaps the most damaging dynamic is the bonding between mothers over shared, unhealed childhood trauma. In these friendships, their own children often become unwitting vessels for their projections. A child is labelled “uncaring,” “manipulative,” “selfish,” or “unambitious.” This assault of opinion, delivered as fact, is rarely about the child’s true character. Years later, for those who pause to look back with clarity, it becomes tragically clear: these were nothing more than a parent’s own fears and deep-seated low self-worth being projected onto a blank canvas.

    They were raising children before dealing with their own wounds, and in doing so, they enforced those very wounds upon the next generation.

    The Resilient Underdog

    What has always amazed me is how the very children whom everyone had nothing good to say about often turn out to be the most resilient and progressive, in spite of those opinions. I’m not necessarily talking about “successful” in society’s narrow, monetary terms. I mean successful on a human level. They become the ones who learn to trust their own inner compass because the external one was so clearly broken. They are forced to build their own foundation because the one they were given was cracked. They tend to do a lot more than society ever gave them credit for, achieving things they were never supported to pursue by their immediate family.

    Breaking the Chain for Sovereign Growth

    The path to sovereign growth requires us to recognise this “gossip chain” for what it is: a distraction from our own potential. The energy we spend analysing, comparing, and judging others is energy diverted from building our own lives.

    The journey of transformation involves:

    1. Awareness: Acknowledging these patterns and how they shaped your early sense of self and worth.
    2. Divestment: Consciously divesting from conversations and thought patterns that revolve around judging the paths of others.
    3. Reclamation: Reclaiming the energy you once spent on “he said, she said” and redirecting it inward. Ask yourself not “What are they doing?” but “What do I need to build? What dream have I been neglecting?”

    The child who was never validated externally often has the hardest, but most rewarding, journey: learning to validate themselves. And in that journey, they find a strength that no amount of external approval can ever provide.

    This is the core of the work—breaking external validation to build your own internal source of worth. It’s how we stop being characters in someone else’s story and finally become the authors of our own.

    If this reflection resonates with you, I invite you to share your own experiences. How have childhood comparisons influenced your journey? The first step to breaking a chain is to acknowledge that it exists.

    Lita, Goddess of Growth

  • Who is Lita, Goddess of Growth? Your Guide to Sovereign Business Strategy

    Discover Lita, Goddess of Growth. This guide explores her unique approach to sovereign business strategy, helping creators build resilient, owned businesses beyond algorithmic control.

    If you have found your way here, you are likely asking a fundamental question: who is Lita, Goddess of Growth, and what does sovereign business strategy actually mean for a creator or coach?

    This post is your guide. It is for pragmatic builders who are ready to move from reactive hustling to intentional, strategic growth. Here, we will explore the principles of a sovereign business strategy and how Lita’s unique background provides a proven path to achieving it.

    Meet Lita: The Strategist Behind the Sovereignty

    In a digital world saturated with coaches promising viral fame, Lita’s title and mission are intentionally different. She is a Sovereign Business Strategist and Transformational Consultant. The name “Goddess of Growth” is not about mythology; it is a commitment to a specific kind of growth—the kind that is deep-rooted, resilient, and entirely your own. Her work is filter-free, focusing on raw, self-revealing conversations that empower you to transform your life and business through your own stories. A true sovereign business strategy begins with this level of authenticity.

    From Inside the Machine to Building a New Blueprint

    What truly defines Lita’s approach to sovereign business strategy is that it was forged from the inside out. Her experience working within a major social media platform gave her a behind-the-curtain view of a system designed for creator engagement, not empowerment. She witnessed firsthand the instability that comes from building on rented land.

    This unique insight is the foundation of her methodology. She understands the architecture of the algorithmic machine and now uses that knowledge to help clients build their own permanent structures. The principles of a sovereign business strategy, as detailed on this blog and in her work, are therefore not theoretical; they are a practical antidote to the volatility of the modern digital economy.

    The Three Pillars of a Sovereign Business Strategy in Action

    Lita’s work translates the philosophy of sovereignty into actionable pathways. For creators and coaches, a robust sovereign business strategy is implemented through three interconnected pillars:

    1. The Empowerment Diaries Podcast & Blog: This is the narrative heart of the strategy. It explores the raw, human stories behind business building, providing the inspiration and reflective insights necessary for lasting change. It serves as a continuous resource for understanding the ‘why’ behind a sovereign business strategy.
    2. The Sovren Collective: This is the practical application of collaborative sovereign business strategy. A private, vetted community, it serves as a living workshop where pragmatic builders cross-promote, share genuine feedback, and implement strategies away from the noise of public feeds.
    3. Sovereign Strategy Consultancy: This is the deep, one-to-one work where a personalised sovereign business strategy is built. Lita partners with clients to blend actionable business planning with the transformative inner work needed to dismantle strategic and psychological blocks.

    Core Tenets of a Sovereign Business Strategy

    The sovereign business strategy championed by Lita is built on non-negotiable principles that you will find woven throughout all her content:

    • Owned Assets are Your Foundation: Your website, email list, and community are your primary assets. Social media is a tool for outreach, not a home base.
    • Your Network is Your Net Worth: True value lies in the strength of your collaborative relationships, not in a volatile follower count.
    • Purpose Drives Profit: Sustainable growth comes from meaningful connection and providing genuine value, not from chasing viral trends.

    The ultimate aim of this sovereign business strategy is to help you build a business that cannot be disrupted by an algorithm change or a platform policy shift—a business that is an authentic and enduring expression of you.

    Your Next Strategic Move

    Understanding and implementing a sovereign business strategy is the most effective way to replace algorithmic anxiety with owned authority. This blog serves as a core resource for this journey, offering practical guides, personal reflections, and curated tools.

    If you are ready to build what is truly yours, you have found your strategic guide.

    — Lita, Goddess of Growth

  • Geographic Pay Gap – The Ryder Cup, Social Media, and The Global Pay Gap: Why Your Location Shouldn’t Limit Your Worth

    I came across an article about The Ryder Cup, and a particular detail caught my eye: the hosts (the US team) are being paid, which is causing some contention. This isn’t just a story about golf; it’s a perfect metaphor for the geographic pay gap—a much larger issue I’ve witnessed firsthand —the stark disparity in how creators and businesses are valued based on their geography.

    Inspirational quote 'Social Change is a Team Effort' on a black background, emphasizing collective action.

    It immediately took me back to my time on social media where I first became aware of the geographic pay gap for creators and TikTok in particular, where it was an open secret that US creators were routinely paid by brands, not all of them but many, while UK creators were often offered little more than “exposure” or, if they were lucky, vouchers, takeaway orders and gifts. The geographic pay gap was a reflection point as I recall a Black British creator sharing his story: brands initially paid him with takeaway meals, which he gifted to friends. When he finally built the confidence to ask for a fee, he was shocked to learn the brand would have paid him ten times more had he only known to ask.

    This isn’t about individual greed; it’s about systemic imbalance. I don’t fully understand the intricate trade deals that allow US-based TikTok shops to sell to the UK but not the other way around. But I do understand the outcome: it creates a two-tier system. The outcome of this is a clear geographic pay gap. And if this is the reality for the UK, consider the even starker inequity for creators in Africa and the Caribbean.. who may have no access to monetisation features at all, forcing them to be exceptionally creative in forging direct brand deals.

    The news that the US version of TikTok is potentially becoming a separate entity might be a good thing for the UK and Europe. It could force a re-evaluation, a chance to build our own frameworks for fair compensation.

    So, what’s the lesson for us?

    The core issue is that we often accept the value the market appears to place on us, without questioning the structure of the market itself. The British creator with the vouchers didn’t know his true worth because the system wasn’t designed to tell him.

    This is a critical topic I want to explore within the Sovren Collective and my one-to-one consultancy. How do we navigate this uneven playing field?

    • How do you price your services when you know a US-based peer might charge ten times more for the same work?
    • How do you negotiate with brands that have different budgets for different regions and even groups of people?
    • How do you build a sustainable business that isn’t at the mercy of a platform’s geopolitics?

    For my own podcast, this is a vital reflection. Monetisation cannot be an afterthought based on flawed models. It must be a strategic decision rooted in an understanding of my value and my audience’s value, regardless of where we are on the map.

    The goal is not to replicate the US model, but to create a fair one of our own that finally closes the geographic pay gap. It starts with a conversation, with sharing knowledge, and with refusing to accept that our postcode should determine our price tag.

    This systemic imbalance is not new; it has been happening in workplaces for years. This is precisely why governments and unions have long attempted to encourage pay transparency—the sharing of salary data across characteristics like sex, age, and race—to dismantle discrimination.

    In the virtual, globalised world of digital creation, we lack those formal structures. This is where coming together in a collective becomes vital. The Sovren Collective presents the opportunity to share knowledge and understand best practice in a virtual space that is ever-evolving. It is our way of creating the transparency and mutual support needed to navigate an uneven playing field.

    This is the work of building a sovereign business. And it’s work we must do together.

  • Internal Simplicity

    Internal simplicity creates the foundation for external prosperity.

    The Real Clutter: Fixing the Inside Before the Outside

    We live in a world obsessed with fixing the outside. We organise our cloud storage, declutter our homes, and chase business strategies, believing that the right external system will finally bring us the peace and prosperity we seek.

    But what if the key isn’t to manage the rented spaces, but to heal the one doing the renting?

    My journey has taught me that what we are working to build in our careers and businesses is often a direct reflection of our inner state. The desire for a simpler, more spacious life externally often points to a deep need for clarity and peace internally. We try to arrange the furniture in our homes and the files on our desktops, hoping it will quiet the disarray within.

    I am on a personal journey of transformation, and if this resonates, I invite you to join me. The real work begins not with a storage unit, but with a question: What am I holding onto inside that creates this clutter outside?

    At fifty, I am clearing out more than just a loft full of unused possessions or a hard drive full of old videos. I am sifting through beliefs, habits, and stories that no longer serve me. The ‘just in case’ purchases mirror ‘just in case’ fears. The overflowing inbox reflects a mind that struggles to let go of past interactions. The wardrobe that wouldn’t fit in my new cottage is a perfect metaphor for trying to force an old identity into a new chapter of life.

    Simplicity is not about having less. It is about being more with what you have. It is an internal state that then naturally expresses itself in your external world. When you fix the inside, the outside begins to align. A clear mind makes clearer decisions about what to keep and what to release—be it a physical object, a digital subscription, or a business strategy.

    Internal simplicity presents the only solid foundation from which we can truly build. From this place of clarity, we can create a prosperity that isn’t dependent on the size of our home or the amount of our storage, but on the quality of our presence. It allows us to navigate a world of rented spaces with discernment, using tools without being used by them, because our sense of security and worth is no longer tied to them.

    The goal, then, is to build a sovereign inner income—a wellspring of self-worth and purpose—that pays for the peace of mind we seek. From there, we can clearly build the life that offers more than survival, whether the places, items, and spaces we use are rented or owned.

    The journey inward is the most important business we will ever undertake.

    My task and your task is to continue boldly doing the internal work. Clearing space inside and outside.

    Lita, Goddess of Growth ™️

  • Rented Spaces Philosophy

    Rented Spaces: A Reflection on Digital and Physical Clutter

    Explore the Rented Spaces Philosophy with Lita Goddess of Growth. Learn how to discern what to rent as a tool and what to own as your legacy. A journey from digital & physical clutter to a sovereign, intentional life. Start building what truly lasts.

    We live in a world of rented spaces—from our cloud storage to our streaming services. My philosophy isn’t about rejecting this reality, but about mastering it. It’s about knowing what to rent as a tool, and what to own as your legacy. I help you build the sovereign income that pays for the rented tools, so you can focus on creating what truly lasts.

    I am on a personal journey of transformation, and if you are reading this and it resonates, I would love you to join me. Our business is not ‘over there’ or in the cloud, but right here, exactly where we are seated. As I look around, I am working on a table I have fashioned as a desk, with three screens. Two are used for the job that supplements my income, and I type on the screen where I manage my business and personal life.

    There’s order—I wouldn’t say perfect order. I’ve just acknowledged that my clean-up of digital accounts is ongoing, facing two-plus years of videos and data accumulated when I was livestreaming five to six days a week. There are countless emails from years of surfing and signing up to companies for brands and products I purchased or liked the sound of, but never got round to truly connecting with. There are also the many emails I distinctly remember unsubscribing from, who seem to have bypassed their own GDPR security measures.

    I’ve spoken previously about energy. At fifty, I acknowledge there is not much that will be taken with me on my forward journey from this life. There’s a deep desire to declutter. Interestingly, I see myself in a bigger place with more space and less stuff. Nothing to wipe or dust—or very little, anyway.

    This reflection extends to my physical space. The government has encouraged households to create an emergency bag ‘just in case’. I have so many ‘just in case’ purchases; some have been great, others have been stuck in my loft since moving to this little cottage five years ago. This month is my fifth anniversary here. I moved during the 2020 pandemic, one of the first permitted to leave my home due to having an exchange of contracts in place. My mother and I travelled in a chauffeur-driven car I had arranged, as the cost worked out better than a taxi.

    I paid for two vans to take my two large wardrobes from my spacious one-bedroom apartment. I arrived at the cottage—a property I’d decided to purchase online—to find both wardrobes were too big to fit in the bedroom. I had upgraded to a three-bedroom cottage, but while the room count increased, the practical space did not. The majority of my kitchen items ended up in the second-largest room, along with one wardrobe the delivery people spent hours reassembling. The other wardrobe went into the third room, which served as my office and dressing room. By 2023, I sold it to make space for a queen-sized bed, advertising for a Monday-to-Friday lodger.

    Before that, I was helped to put boarding in my loft to store things that fit comfortably in my old apartment. My new house, though pretty, has less storage. Today, I have things in my loft I haven’t used since 2020. A friend helped me take suitcase loads of clothes to charity shops; some in Glastonbury even turned me away as they receive so many donations.

    I kept what I thought I would use, but I need to return to the loft. I’ve since learned that new builds often have little to no storage, as builders maximise profit from each space. I also discovered the third bedroom isn’t a legal size for a bedroom; it can’t be rented out separately. There’s no space for a queen-sized bed and a wardrobe, so I opted for the bed and a single hanger for occasional stays. The second room fits the remaining wardrobe and a bed, but there’s no space to exercise or work. My main bedroom has no wardrobe. I’ve created storage under beds and plan to build cupboard space on the walls. It’s a cottage—cute and small, but not practical for a family, and alone, I am struggling for space. Hence the desire to clutter-clear.

    Rented space is where my reflection started. I reflect that for rent to make sense, I need to be strategic and create income streams that pay for the overflow and the excess, whilst also narrowing down and eliminating what I do not need. It is all part of the same journey towards a lighter, more intentional existence.

    We will find whilst we are working towards to building our careers, our business, often ties directly to the universal human experiences of home, storage, and the desire for a simpler life. Inside truly reflected outside. Hence the desire to clutter-clear. This entire reflection is the core of my Rented Spaces Philosophy. For rent to make sense, I need to be strategic and create income streams that pay for the overflow…”

  • Productive Rest: When Your Passion Ignites The Fire on a Day Off | Lita Goddess of Growth

    Carleta Barrett BA (Hon), DipHypCS
    Transformation

    A Day Off Spent Building -The Fuel and The Doubt

    The paradox at the heart of this story is a concept people actively reflect on when they feel guilty for working on passion projects during downtime.

    Productive Rest: When Your Passion Ignites on a Day

    Is it truly a day off if you’re building your dream? Explore the concept of productive rest with Lita Goddess of Growth, and learn why listening to your creative fire can be the most important work you do.

    The Fire on a Day Off

    It’s my day off work today, and all I have done is work on my business.

    I had a small breakfast. It is now 15:52. Around 12:04, I had to have a small talk with myself—I’d thought it was only 10:00. The quiet worry surfaced: I hope I am not again doing more work that will lead to nothing.

    But this is different (or so I tell myself).

    I woke up this morning with a fire. I like what is being created on the website today. There’s a clarity forming, a structure taking shape that feels authentic and strong. The doubt is an old soundtrack, a familiar echo from years of effort that didn’t pan out as hoped.

    Yet today, the fire is louder. The creation itself is the reward, for now. The belief that this time, the foundation is being laid correctly, is enough to keep me going through a day off that doesn’t look like rest to anyone else, but feels like the most important kind of work to me.

    The Tyranny and Gift of the “Day Off”

    We are taught that rest is passive. It is collapsing on the sofa, switching off, and consuming. We’re meant to be recharging, not expending. But what happens when the energy comes from the work itself? This is the core of what I’ve come to call productive rest. It doesn’t look like idleness. It looks like flow. It feels like alignment. It is the work that fuels you, rather than depletes you.

    My “proper job” is necessary. It pays the bills that allow this very cottage to house my dreams. But it is transactional. This work—building the website, weaving the threads of the Sovren ecosystem, writing these words—is transformational. It is an act of building a future where my energy isn’t spent on building someone else’s vision, but on realising my own. To deny the fire on a day off is to pour water on your own embers.

    The Old Soundtrack vs. The New Fire

    The doubt, that “old soundtrack,” is a survival mechanism. It’s the part of you that remembers the past disappointments and wants to shield you from more. It whispers, “Remember the last time you felt this excited? It came to nothing. You should be resting. You’re going to burn out.”

    It’s a compelling argument. But it mistakes this creative energy for the draining grind of a day job. The fatigue from my salaried work is a heavy fatigue, a weight that demands recovery. The fatigue after a day like this is different—it is a satisfied ache, the kind a gardener feels after planting a new bed, full of anticipation for what will grow.

    Learning to distinguish between these two types of exhaustion is a crucial skill for any creator or entrepreneur. One depletes your soul; the other nourishes it, even as it tires your body.

    Building the Right Foundation

    The conviction that “this time is different” isn’t just blind hope. It’s based on a subtle but profound shift from building what I think I should build, to building what is authentically me. In the past, I was often following someone else’s blueprint—a marketing guru’s funnel, a platform’s algorithm, a competitor’s strategy.

    Today, the work feels different because the foundation is one of sovereign creation. It’s not built on the shifting sand of what’s trending, but on the solid ground of my own lived experience, my own philosophy of internal simplicity, and my own desire to solve real problems for people like me. The website isn’t just a sales page; it’s the digital embodiment of a sovereign mindset. It’s a home for my ideas, first and foremost.

    This is why the fire burns so brightly. I am not coding or writing for an abstract audience; I am building a home for my legacy. And when you are building your own home, even on a Sunday, it doesn’t feel like labour. It feels like love.

    The Permission Slip for Your Passion

    So, this is your permission slip. If you find yourself giving up a “day off” to work on your passion project, to build your business, to write, or to create, pause before you listen to the voice of guilt.

    Ask yourself:

    • Does this work drain me, or does it energise me?
    • Does it feel like a “should,” or does it feel like a “must”?
    • Am I following someone else’s plan, or am I building my own foundation?

    If the answers lean towards energy, purpose, and sovereignty, then you are not wasting your day off. You are engaging in the highest form of productive rest. You are aligning your actions with your purpose. This is not a deviation from rest; it is the very essence of what it means to be fully, vibrantly alive.

    The world will not always understand. They will see you on your laptop and tell you to “take a break.” They won’t see that the typing is the break—a break from the compromise, a break from the noise, a break from living a life that is not quite your own.

    Tending the Fire

    My day is drawing to a close. The light is fading outside my cottage window. I will soon close the laptop, and the practicalities of life will return. But the fire will not go out. It will bank itself, ready to be stoked again tomorrow, perhaps before my “proper job” begins, or in the quiet hours after it ends.

    Sometimes, the most productive thing you can do is listen to the fire, even when it burns on a day meant for rest. Protect that flame. It is not a distraction from your life. It is the signal of the life you are meant to be living. It is the light guiding you home to yourself.

    And that is a foundation worth building on, day off or not.

    Lita, Goddess of Growth

  • The Energy Exchange: Survival, Debt, and the Lessons of the Drought

    Carleta Barrett BA (Hon), DipHypCS
    Transformation is our focus

    Let’s get to the very heart of what it means to build a sovereign life. The starts with the concept of “energy exchange” as a tangible currency.

    Energy Exchange: The Real Currency of Survival and Growth | Lita Goddess of Growth

    What is the energy exchange that carries us through hard times? Lita Goddess of Growth explores how the goodwill we build becomes a lifeline during personal drought, and why some tools are soothers, not solutions.

    The Energy Exchange: Survival, Debt, and the Lessons of the Drought

    My task is to guide others through transformation and to tap into the energy required to move beyond survival. To do that, I must speak about the very fabric of that journey: energy exchange.

    I have had a life of many cycles—starts, stops, endings, and beginnings. As I enter a new cycle after the profound drought of 2022-2025, it is crucial to reflect on this. It was the energy exchange I had cultivated that encouraged people, throughout my drought, to give or loan me money. It was that same energy that helped me negotiate deferred payments when I simply did not have enough to meet my bills in part, on time, or at all.

    We are talking about the energy we sow in our good times that acts as goodwill in our bad times. This can come from unexpected places, even from those we might not consider allies. In my podcast, I talk about having to go cap in hand to my mother for a loan. I am not her favourite child, and it was given along with hours of updates on how terrible I was as a child, to drum into my head how lucky I was to be considered. I got through it. That was an energy exchange, however difficult.

    The Bank of Goodwill: Investing in Your Future Resilience

    We often think of currency in purely financial terms. But the personal drought I endured taught me that the most valuable currency is the one built on authentic connection. This is the Bank of Goodwill. Every time you offer genuine help without an immediate expectation of return, every time you listen with compassion, every time you share your expertise freely, you are making a deposit.

    During my drought, I didn’t have money to withdraw, but I was able to draw upon the relational equity I had built. A friend who fixed my boiler for free was repaying the energy I’d invested in supporting him through his divorce years prior. The company that allowed me to defer a payment was responding to the honest, respectful energy exchange I initiated, rather than ignoring their invoices. This isn’t about manipulation; it’s about the cumulative effect of showing up in the world with integrity. It is a foundational practice for anyone committed to sovereign growth—building a life supported by the strength of your character, not just your credit score.

    The Unbalanced Ledger and the Nature of True Reciprocity

    I speak often about my daily Ho’oponopono practice—gratitude as soon as I wake and just before bed. Yet, I know there are times I can be so fed up with the cycle of life that I am the most ungrateful person to be around. I work on it. I have also come to understand a hard truth: those we help are not necessarily the ones who will ever be in a position to help us in return.

    This is where the concept of energy exchange expands beyond a simple transaction. If we only help others expecting a direct return, we are still operating from a mindset of scarcity. True sovereign energy exchange is about trusting the flow of the universe itself. You help Person A, and Person Z, whom you’ve never met, arrives with unexpected support. We must release the need to control the return and trust that our contributions to the collective energy field will find their way back to us in the form we most need. This is an act of profound faith and a core principle of resilience building.

    The Soothers, Not the Solutions: Enduring the Transformation

    This is where I offer a hard-won truth. Techniques like Emotional Freedom Technique (EFT) can be powerful tools for shifting our belief systems. However, personal experience tells me that when you are in a deep cycle of drought, no prayer, meditation, or tapping session can move you from the lesson. They are not escape hatches.

    They are soothers. They are the balm that helps you endure the revision and transformation I believe we sign up for before we enter this time and space we call life. They give you the strength to sit in the fire, not the power to extinguish it before its work is done. During my drought, my spiritual practice didn’t pay my bills. But it did stop me from collapsing into despair. It soothed my nervous system enough to pick up the phone and negotiate, to write that difficult email, or to simply get out of bed and face another day. This is the internal work that makes the external work possible.

    Raising Your Energetic Currency in a Cost of Living Crisis

    My period of doubt saw debts written off and debts accumulated. I had no idea I had the power to create both. Today, I have a long list of material goods I want to pay back in this lifetime. I have taken on part-time work, only to find that, due to the cost of living, the pay doesn’t cover my debts at all. This is the reality for so many.

    So, when I speak of energy, I speak of focusing on raising it no matter what life is telling us. It is about making a decision about our focus, even when our present reality doesn’t appear to match the place of prosperity we are attempting to create. How do we do this?

    • Micro-acts of gratitude: Finding one tiny thing to be thankful for, even on the darkest day.
    • Micro-acts of generosity: Sharing a kind word, a cup of tea, a piece of bread. It keeps the energy in motion.
    • Protecting your peace: Consciously limiting exposure to draining people and news cycles.
    • Focusing on creation: Even five minutes spent working on your own business, your art, or your ideas signals to the universe that you are still building.

    The energy exchange is happening all around us, in every interaction, every loan, every repaired appliance, and every difficult conversation. It is the currency of our humanity. And sometimes, the most important exchange we can make is with ourselves—to find a sliver of gratitude amidst the ingratitude, and to keep focusing our energy on building, even when we are only building character.

    The drought ends. The lessons remain. And the energy you cultivate today is the currency that will see you through tomorrow’s unknown.

    Together we will explore strategies of resilience and sovereign growth.

    Lita, Goddess of Growth ™️